Football Marketing Manager

Football Marketing Manager required in Johannesburg.

Step into the world of high-stakes sports marketing, where passion meets strategy, and every campaign drives real impact.

This is your chance to take the lead in shaping the future of football-focused betting campaigns across retail and online platforms.

Keep on reading to find out more about this exciting role for the Football Marketing Manager in Johannesburg, South Africa.

Duties and Responsibilities:

• Own the marketing game plan – develop and execute cutting-edge campaigns that align with the overall Sales & Marketing strategy.
• Forecast and drive monthly revenue, setting ambitious targets and delivering results.
• Manage marketing activities with precision, ensuring they hit the right audience, at the right time, within the right budget.
• Innovate and launch exciting marketing offers that capture new business while strengthening relationships with major accounts.
• Build and maintain strong connections with customers, ensuring personalized engagement and seamless support.
• Analyze market trends, customer behaviors, and competitor strategies to keep us ahead of the game.
• Work hand-in-hand with the Head of Betting to strategize, refine, and implement winning marketing initiatives.
• Conceptualize and launch new products tailored to our audience – small wins add up to big victories!
• Develop and manage an annual operational budget, ensuring maximum ROI on marketing spend.
• Optimize marketing investments, ensuring every cent contributes to growth and engagement.
• Build and lead a powerhouse marketing team that thrives on creativity, data, and innovation.

Requirements:

• Proven experience in marketing management, ideally in the sports betting, gaming, or related industry.
• Deep knowledge of football (soccer) and a strong understanding of its betting landscape.
• Expertise in digital and retail marketing, with a track record of executing successful campaigns.
• Analytical mindset – ability to interpret data, identify trends, and adjust strategies for maximum impact.
• Creative problem-solving skills – finding new ways to engage audiences and drive brand loyalty.
• Strong leadership abilities – experience in managing teams and driving performance.
• Excellent communication and relationship-building skills – working seamlessly with internal teams, stakeholders, and customers.
• A results-driven approach, with a passion for pushing boundaries and achieving growth.