Exec Head of Marketing and Communications

Executive Head of Marketing and Communications

Major Bank seeks a quality-driven leader for a key role to develop Integrated Marketing and Communication strategies. Create a powerful brand that is "people-centric" and connects with targeted communities. Drive enterprise-wide campaigns, activations, and experiences. Develop a positive Value Proposition. Great career opportunity with a market leader.

Main Responsibilities:

• Lead the development of an Integrated Marketing and Communication (IMC) strategy.
• Conceptualise and implement innovative Marketing and Communication (Internal and External) plans.
• Partner with Executives and participate in Senior Management and Strategy sessions.
• Translate Marketing strategies into innovative experiences to foster a culture of transparency and collaboration.
• Contribute to Employee Brand architecture and position the messages.
• Collaborate with Brand Experience, Events, Communications, PR, and Design.
• Communicate different touchpoints such as recruitment, programmes, scholarships, and alumni.
• Lead a cross-functional team to deliver the Marketing brand.
• Create a strong sense of community among employees.
• Conceptualise and execute activations and experiences through impactful events and communications.
• Shape the Internal Communications and deliver events to reach employees in South Africa and African markets.
• Manage the internal reputational issues of the bank and its employees.
• Orchestrate clear and concise messaging.
• Lead Brand initiatives to attract top talent and ensure the firm is the “Employer of Choice.”
• Direct the digital and social media platforms, channels, and content.
• Monitor the Employee Value Proposition to draw relevant insights.
• Provide input to budget planning proposals for Senior leadership.
• Conceptualise campaigns to boost employee engagement and sense of belonging.
• Lead communication initiatives across multiple regions.
• Build a strong media profile and manage the Communications value chain. Act as Media Spokesperson.
• Other key duties to be discussed at interview stage.

Qualifications and Experience:

• Marketing or Communications Degree; Hons or Masters is an advantage.
• Proven track record in Integrated Marketing and Communications at a senior level.
• Experience within a top Bank, Financial Services firm, Agency, or related industry.

Should you be interested in this exciting opportunity:

• Please submit your CV via the link. You will be directed to our database, Ditto.
• For queries, contact Bev at SET.
• Unfortunately, no CVs can be accepted via WhatsApp.