Email Automation Specialist I

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Marketing Automation Specialist requires specialized knowledge of our Marketing Automation Platform, Salesforce Marketing Cloud (SMFC). This role concentrates on building and refining email automations, and monitoring performance for the 2U portfolio of programs across multiple business areas. As a member of this team, you will help identify technical solutions, prototype, and test new email strategies. The specialist is responsible for following the standard quality assurance (QA) process to ensure error-free email automation deployment. Must have the ability to work on multiple changing priorities, and have a commitment to quality execution.

Responsibilities Include, But Are Not Limited To:

• Deploy, maintain, and optimize email marketing automations in SFMC. Adhere to team workflow and process, global standardization of platform configuration, journey audience criteria setup, naming conventions, and asset organization.
• Partner and collaborate with stakeholder teams to help drive portfolio wide automation strategy, with the goal to increase email engagement and drive business value via ongoing testing and optimization. Monitor and report on email performance and audience data.
• Quality Control/Quality Assurance of automated emails and configuration. Monitor automations, quickly identify mechanical issues and drive a successful resolution. Ensure that correct journey audience entry and exit rules are configured.
• Manage automation documentation and all training materials for the email team related to SFMC, keeping them organized and up to date. Assist with admin related tasks in SFMC. Remain in-tune with new platform features and broader industry best practices.

Things That Should Be In Your Background:

• At least one year experience developing and optimizing marketing automation strategies with a demonstrated focus on measurement, optimization, and analysis.
• 1+ years of experience with Salesforce Marketing Cloud, SFMC Certification a plus.
• Bachelor’s degree required.
• Strong knowledge of HTML / CSS fundamentals, working knowledge of Ampscript, SQL.
• Knowledge of Python, and other programming languages / analytical tools is a plus.
• Must be a team-player, able to effectively communicate with various stakeholders.
• Strong organizational skills and “get-it-done’ attitude.
• Highly proactive, self-starter with ability to work in a fast-paced, rapidly changing environment.
• Display incredible attention to details.
• Demonstrate conceptual thinking and foundational marketing skills.
• Willingness to explore creative and innovative solutions.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year.
• Subsidised medical aid with Discovery Health Medical Scheme.
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit.
• Employee Assistance Program (EAP).
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at:recruitingaccommodations@2u.com.