Brand Manager - OTC Remote Position

Global generics company requires a Brand Manager with a minimum of 2 - 3 years experience within the pharmaceutical industry. Consumer health experience is essential. This is a remote position.

We are seeking a results-oriented marketeer to drive the execution of brand strategies and marketing initiatives for our OTC pharmaceutical products.

The ideal candidate will possess a blend of creativity, analytical skills, and a passion for consumers to accelerate brand growth and market share.

As a Brand Manager / Marketing Activator, you will be instrumental in crafting and implementing innovative campaigns that vividly convey our brand’s message and ethos to our target demographic & HCPs.

Brand Activation:

• Develop and implement insight-driven, cutting-edge brand activation campaigns in line with our marketing strategy and brand ethos, OTIF.
• Develop across multiple channels, including digital, social media, point of sale, and traditional advertising, to enhance brand visibility and engagement.
• Responsible for communication deployment, precision marketing assets and adaptations of the principal’s global / regional playbooks.
• Transform brand ideas and visual into promotional materials across multiple brands / channels & markets.
• Balance between strategy and execution – identify key risk areas / products with action plans and implementation thereof.
• Motivational management of agencies and third-party vendors.
• Collaborate across functions to create unified and impactful brand experiences.
• Manage event planning, sponsorships, and promotions, ensuring on-time and budgetary compliance.
• Project manage the process from start to end in collaboration with the creative agency and other external vendors to ensure smooth production and distribution of point sales material.
• Ensure consistent brand messaging across all channels.

Campaign Readiness & Management:

• Timeously lead the planning, execution, optimization & delivery of marketing campaigns, leveraging consumer insights and market trends to maximize campaign effectiveness and ROI.
• Work with Sales & Trade Managers, HCP Engagement Lead to ensure all parameters are met on sales force tactical objectives, plans, budget setting and achievement.
• Engage key customers, as needed for campaign execution, to ensure high level of service delivery.
• Support Key Accounts and sales head to attain set objectives (sales ambition and spend budgets).
• Track and monitor OTC promo grids across for optimal ROI.
• Track and monitor HCP campaigns for optimal ROI.

Market Analysis & Insights:

• Conduct market analysis, store visits and competitor tracking to assess material effectiveness and identify sales opportunities, consumer trends, and competitive threats, translating insights into actionable strategies.
• Responsible for keeping abreast of NPD developments in their categories.

Budget Management:

• Input into Annual marketing / business plan. Responsible for deployment of plan On Time in Full, within budget, according to all KPI’s, with specific focus on Non-Working Media.
• Manage marketing budgets effectively, monitoring expenditures (accurate recons, and media PO tracking) and optimizing resources to achieve business objectives within budgetary constraints.

Performance Tracking:

• Track and report on the effectiveness of brand activation initiatives, leveraging data to shape future strategies.
• Monthly Risk & Opportunities Analysis.

Brand Compliance:

• Ensure brand messaging and promotional activities comply with regulatory requirements, company policies, and industry standards.

New Product Launches:

• Support the successful launch of new products, collaborating with cross-functional teams on product positioning, messaging, and promotional strategies.

Stakeholder Communication:

• Provide regular updates and reports to senior management on marketing activities, performance metrics, and market trends, communicating insights and recommendations effectively.
• Responsible for the briefing and project mgmt. of creative, media, influencer, PR, Activation & Customer Service agencies – as required by the business.
• Responsible for management of and forming relationship with the regional sales teams.
• Cultivate partnerships with external entities to broaden brand reach and impact.

Preferred Qualifications & Experience:

• Bachelor's or equivalent qualification in related field.
• 2 - 3 years proven experience in brand management, marketing activation, or related roles within the pharmaceutical industry.
• Demonstrated track record of successfully executing marketing campaigns and driving brand growth.
• Strong and entrenched business relationships with key consumer and OTC customers.
• Experience with RX / scripted products will secure.
• Ability to create clear and comprehensive briefings to internal and external creative agencies.
• Proficiency in Microsoft Office suite.

Consumer Insight: Deep insights into customer dynamics – with specific reference to Consumer segment.

Digital & AI: Deep understanding of digital promotional platforms and proven track record of implementing digital strategies which drive value in the consumer, OTC & HCP segment.

Strong understanding of new AI technologies to increase the speed of brand development and execution strategies.

Operational Execution: Strong operational capabilities in coordinating multiple agencies, partners and vendors to drive idea to execution on-time-in-full.

Team Player: Demonstrated cross functional and collaboration skills at executive level.

Exceptional project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.