Analytics Implementation Specialist

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

At VML, we help brands to grow faster by using data to be more personally inspiring to their customers. We are experts in marketing transformation, marketing science, and marketing automation and personalization.

We power over 350 million personalized experiences between brands and their customers every day by applying our expertise and leveraging our partnerships with the biggest technology platforms in the world. We work closely with our clients as growth partners to help them achieve their goals.

Our team is made up of 1,000+ data specialists who serve more than 150 markets across the globe with integrity, respect for data privacy, and transparency. We value new ideas and diverse perspectives and are committed to bringing creative bravery, open listening, positivity, and collective strength to the table in all we do.

OVERVIEW

The Analytics Implementation Specialist will provide web analytics solutions and services to VML Data’s Tier one clients, enabling them to make informed, data-driven interactive strategy and web development decisions. This position has high levels of interaction with clients, their technical teams, agencies, and/or partners.

The position is for individuals that are web analytics specialists who are self-motivated, entrepreneurial and can hit the ground running due to their knowledge of the Google and Adobe Digital Marketing Suite. The purpose of this position is to customize and provide solutions to clients’ exact business requirements and reporting needs, assist clients to implement proprietary web tracking code throughout their website, and perform quality checks to ensure correct implementation, enabling them to answer business questions timely and accurately.

RESPONSIBILITIES

1. Web Analytics Implementation: Support the implementation of web analytics, including gathering business requirements, integration, custom coding, and reporting.
2. Technical Expertise: Possess hands-on experience in website or mobile app tracking. Familiarity with Tag Management Systems and web technologies such as HTML, CSS, and JavaScript is required.
3. Solution Architecture: Assist in designing and implementing web analytics solutions and system architecture that align with clients' enterprise-wide business needs and key performance indicators.
4. Adaptability and Curiosity: Adapt to changing toolkits and varied client engagements. Exhibit curiosity by generating queries and investigating client questions for ad-hoc reporting and service excellence.
5. Best Practices and Trend Analysis: Assist in developing best practices, staying informed on industry trends, and recommending solutions to improve client capabilities.
6. Analytics System Management: Support the daily management of clients' analytics systems, ensuring optimal tracking and reporting. Create and maintain key reports, dashboards, and analyses, collaborating with internal teams for enhancements.
7. Training and Education: Develop and conduct training sessions covering all aspects of digital analytics, including our ways of working and product capabilities.
8. Quality Assurance and Documentation: Oversee the development of implementation documentation and quality assurance tests for tracking solutions, ensuring they meet expected standards.
9. Technology Updates: Stay informed about technology roadmaps, enhancements, and industry evolution.
10. Communication and Collaboration: Demonstrated ability to communicate effectively through oral, written, and visual methods. Work consultatively with clients and internal teams, building trust and delivering strategic advice.

REQUIREMENTS:

1. Minimum 2 years’ experience in web analytics and tag management.
2. Client-facing skills - responsive, results-driven, and dedicated to customer support.
3. Strong attention to detail, excellent organization skills, and ability to work independently.
4. Experience in marketing analytics tools such as:
5. Analytics Tools: Google Analytics/Adobe Analytics.
6. Tag Management Systems: GTM, Adobe Launch, Tealium.
7. Data Layers: functionality, definition, implementation.
8. Visual Analytics Platforms: Google Data Studio, Tableau, PowerBI.
9. Beneficial to have experience with server-side analytics solutions, event forwarding, Google Server-Side services, Adobe customer journey analysis, and personalization tools.

*Please note that our business is an equal opportunity employer and preference in appointment for the role will be in line with the EE strategy of our organisation.*

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At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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