Demand Marketing Specialist - SEO Web Developer (German)

Job Summary

To work with the digital and content teams for the daily publishing and updating of relevant and engaging content across RX websites and platforms.

The successful candidate will demonstrate a high level of flexibility, efficiency, rigor and understanding of the internet and web technologies. He/she will be mainly responsible for migrating Reed Exhibitions sites to the new CMS platform, ensuring functionality as well as ensuring that all tracking, tagging and SEO techniques are applied consistently using the agreed methodology. The candidate will use the consistently applied tracking metrics to propose improvements and deliver optimization. He/she shall have a solid foundation in HTML and will demonstrate dynamism, proactivity, and team spirit.

Accountabilities

• Accurately update, publish and manage content across Reed Exhibitions’ event websites and platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.
• Test event website on new and various web browsers on a regular basis.
• Update time references and GDPR requirements in the footer of websites or other locations.
• Review each page on websites for consistency (fonts, photo sizes, etc.) and usability.
• Provide recommendations to relevant teams, ensuring that best practices are applied, improved and optimized.
• Work with various RX teams to proactively understand the broader customer journey, ensuring that there’s alignment for tracking and messaging (working with the appropriate teams as required).

Job Specifications

Core Competencies

• Data and Analytics Management: Ability to understand, analyze, gather and organize data in an account management tool or database and marry the results gathered and tasks accomplished with industry-specific trends and demographics.
• Facilitation: The rudiments of an effective facilitator such as attributes and presentation skills.
• Campaign Management: Ability to conceptualize, create and execute an effective campaign journey across a variety of platforms.
• Web Development and Optimization: Ability to manage, implement, execute optimized content and web framework and analyze digital performance.

Hard/Technical, Soft Skills and Complimentary Skills

• WordPress, CMS, Linkbuilding, Form creation, Google Analytics, Keyword Research, SEO Audit, HTML, CSS, Javascript.
• Adaptability, Project management, communication, stakeholder management.

Other Qualifications/Requirements:

• 2 years relevant experience.

RELX is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

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