B2B Activation Specialist

Job Title: B2B Activation Specialist - Nespresso

Location: Bryanston

Company: Nestlé Nespresso

Qualifications: Completed University Degree in Business Management or Marketing Management.

Experience: Minimum of 2 years of experience in managing a sponsoring and events area. Previous experience in B2B or a similar position within a fast-paced environment. Proficiency in event operation, production, and activation. Strong negotiation and project management skills. Familiarity with brand and consumer communication.

Closing date: 4 March 2025

Position Summary

As a B2B Activation Specialist at Nestlé Nespresso, you will be responsible for developing and implementing strategic events, sponsorships, and partnerships aligned with the B2B Marketing Strategy. Your main objective will be to build brand awareness and leverage the Nespresso brand in the Out-of-Home (OOH) market, specifically in the HORECA and Office sectors. You will work closely with the B2B Marketing Manager and other teams to execute marketing and commercial activities, providing brand guidance and ensuring brand alignment.

A day in the life of a B2B Activation Specialist:

• Develop and implement the B2B events and activation calendar, focusing on Offices and HORECA platforms.
• Drive local recycling projects and leverage local sponsorships/events to promote B2B activities and events.
• Ensure the quality of all communication materials for Nespresso events, from invitations to banners and backdrops.
• Implement global product launches and themes according to the local B2B strategy and channel specifics.
• Support continuous improvement by conducting pre- and post-evaluations of product launches and themes.
• Collaborate with external B2B agencies, such as events, activation, communication, gastronomy, media, and hospitality.
• Implement the gastronomy platform and establish partnerships with renowned Chefs to enhance brand positioning.
• Evaluate and respond to incoming proposals and event opportunities, optimizing Nespresso's positioning.
• Execute lead generation activities, including direct mail campaigns, CRM, conferences, and events.
• Manage budgets for sponsoring and events, ensuring effective utilization of resources.
• Collaborate with internal and external stakeholders to achieve specific business goals.

What Will Make You Successful

• Completed University Degree in Business Management or Marketing Management.
• Minimum of 2 years of experience in managing a Sponsoring and Events area.
• Previous experience in B2B or similar position within a fast-paced environment.
• Proficiency in event operation, production, and activation.
• Strong negotiation and project management skills.
• Familiarity with brand and consumer communication.
• Financial knowledge for budget management.
• Customer-centric mindset and a focus on building strong relationships.
• Ability to adapt to eventualities and unexpected situations.
• Open-mindedness, teamwork, and a business-oriented mindset.
• Attention to detail and a design and visual sensitivity.

People are at the heart of our success – all 14,000 of them. We actively cultivate diversity, inclusion and belonging in the workplace. We celebrate individuality, believing that your authenticity and uniqueness can help us to grow and thrive together.