Digital Campaign Manager

Digital Campaign Manager

Claremont, Cape Town

Hybrid 4 days in-office, 1 day remote

A well-known SaaS company is looking for an experienced Digital Campaign Manager to lead the development, execution, and optimisation of internal paid media campaigns, as well as manage and grow a client-facing digital advertising stream.

This role combines hands-on digital marketing expertise with sales and client management. It's a great fit for someone who's excited about performance marketing, campaign strategy, and building scalable marketing revenue streams.

Key Responsibilities:

Internal Marketing (Brand Campaigns & Strategy)

• Plan, run, and optimise paid campaigns across Facebook, Instagram, LinkedIn, and TikTok
• Own paid media strategy, budgeting, targeting, briefing, monitoring, and reporting
• Collaborate with an external Google Ads partner to manage SEM campaigns
• Oversee Google Ads budgets and performance, and report monthly
• Lead monthly email marketing campaigns from strategy through to execution (list management, content planning, copywriting, briefing, testing, and sending)
• Ensure strong deliverability, engagement, open and click-through rates
• Manage all internal campaign briefs and timelines using Asana
• Coordinate with the design team to ensure timely delivery of creative assets
• Allocate and track spend across all internal paid campaigns
• Optimise budgets based on performance and ensure strong ROI
• Provide monthly internal marketing budget and performance reports
• Analyse internal campaign performance and recommend improvements

Client-Focused Campaigns (Sales, Management & Delivery)

• Sell digital advertising packages to existing clients and new business prospects
• Build and manage a leads list using HubSpot; run outreach campaigns and sales sequences
• Share rate cards, negotiate packages, manage invoicing, and close advertising deals
• Understand individual client marketing goals and tailor campaign strategies accordingly
• Provide regular campaign updates and maintain strong client relationships
• Brief all client campaigns into Asana, detailing audience targeting, spend, and placements
• Collaborate with internal teams to produce high-performing creative content for clients
• Test and optimise client-facing content for best results
• Deliver detailed post-campaign performance reports and ROI insights to clients

Requirements:

• Bachelor's degree in Marketing, Advertising, Journalism, Business, or related field
• 5+ years in marketing campaign management with a strong focus on paid media strategy & execution
• Proven experience with Meta Ads, TikTok Ads, LinkedIn Ads, Google Ads
• Comfortable using Meta Business Manager, Google Analytics, Search Console
• Proficient in email marketing platforms (Everlytic, Mailchimp, etc.)
• Strong analytical skills and data-driven mindset
• Skilled in campaign reporting and performance optimisation
• Comfortable using HTML and advanced Excel/Google Sheets functions
• Excellent written and verbal communication skills
• Strong client management and relationship-building experience
• Sales experience is a plus
• Must have own reliable transport