Principal Marketing Specialist - Global Campaigns

Make an impact with NTT DATA
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Your day at NTT DATA

This is an exciting career opportunity for an experienced marketer to execute on global campaigns for NTT DATA. The role will work closely with Portfolio and Regional Marketing to drive global campaigns into market that aim to increase market awareness and contribute to the growth of pipeline and revenue for service portfolios.

The role will be responsible for working with Portfolio Marketing teams to develop audience-centric campaign messaging and an impactful content and campaign strategy. The role will require extensive engagement with the Global Marketing Centers of Excellence (CoEs), Regional Marketing, and Sales Operations and Enablement to plan, implement, and measure the impact of the marketing campaigns.

The ideal candidate is an experienced content and demand generation marketer who understands client needs in the B2B IT market space and can bring NTT DATA’s services and technology value propositions to life with demand generation tactics that resonate with target clients and can deliver demonstrable pipeline globally.

What you'll be doing

Key Responsibilities:

• Operating at a global level, work with the CoEs, Portfolio and Regional Marketing teams to plan and execute campaigns across all regions.
• Define campaign plans, including objectives, ideal client profile and content strategy, ensuring it aligns to global business strategy.
• Lead the end-to-end management of campaign projects, including coordination of deliverables across CoEs and Regions while maintaining regular communication.
• Uncover thought-provoking thought leadership topics and develop effective marketing materials aligned to the buying cycle to position NTT DATA as an industry thought leader, with specific emphasis on understanding business value.
• Support the execution of relevant global campaigns and briefing of all content assets and activities through a Marketing Resource Management tool.
• Ensure campaign development is aligned with campaign process and governance.
• Work with the Sales Enablement team to help Sales understand campaign plans to ensure successful follow-up.
• Support the Marketing teams by providing campaign enablement to promote internal awareness and help with implementation.
• Responsible for campaign performance in line with the metrics set and are delivered on time and on budget.

Knowledge and Attributes:

• Demonstrate the ability to influence across a global team in various locations.
• Eager to learn and develop.
• Highly collaborative, and excellent stakeholder relationship management skills.
• Very strong written and verbal communicator.
• Strong understanding of NTT DATA’s capabilities, target markets and strategic ambition.
• Great programme management skills with the capability to juggle a range of projects and consistently deliver results.
• Ability to operate within a matrix environment.
• Ability to take a holistic view without compromising detail and robustness of the programme.

Academic Qualifications and Certifications:

• Bachelor’s degree or equivalent in Marketing Management or related field.

Required Experience:

• 5-8 years’ experience in a business-to-business marketing role within an IT and/or services company.
• Experience in a multi-national environment is preferred with the relevant experience in developing demand generation plans across multiple geographies.
• Superb stakeholder engagement skills and excellent verbal and written communication skills that enable you to communicate complex ideas succinctly and in a compelling way.
• Building and cultivating cross functional relationships both internally and externally.
• Demonstrate strategic thinking, driving campaigns, value propositions and managing multiple projects.
• Experience of working in a matrix management team, and with a number of countries and team, and an ability to guide and negotiate priorities and tactics.
• Highly developed programme management skills and an ability to deliver major programmes on time and budget with clear stakeholder management.
• Display learning and result orientation.

Workplace type: Hybrid Working

About NTT DATA
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.