Digital Campaign Manager - Stellenbosch

Who We Are

We are a young, fun, dynamic, and GROWING company full of opportunities with little to no corporate politics. Our mandate is to enlist intelligent, creative, and hard-working people who are prepared for a challenge and want to be part of building something EXTRAORDINARY.

THE OPPORTUNITY

We have an opportunity for a Digital Campaign Manager to join our Marketing team.

The Digital Campaign Manager is responsible for executing, implementing, and optimising digital marketing campaigns. The ideal candidate will have a solid understanding of current digital marketing trends and social media tools, with the ability to manage campaigns across various platforms. You will be a key digital all-rounder, handling all aspects of digital marketing across multiple channels.

Responsibilities

1. Plan, execute, and optimise paid media campaigns across various platforms, with a focus on Meta Ads and TikTok Ads Manager
2. Monitor and analyse campaign performance metrics to ensure effectiveness and make data-driven decisions
3. Drive engagement and social community growth
4. Build brand engagement on social media platforms (including Facebook, Instagram, TikTok)
5. Research and identify innovative digital opportunities, develop tactical marketing initiatives, and set up test campaigns to assess their viability
6. Execute rapid deployment of online campaigns based on the needs of the business
7. Segment audiences and understand customer buying behaviours and profiles
8. Stay current with all technical and content advances in Facebook and other online marketing channels
9. Budget Management: Manage and optimize budget allocation to ensure maximum campaign performance
10. Ability to multitask and have a holistic 360 view of the marketing funnel across various Ad accounts
11. Create, manage, maintain and execute the content calendar for all social media channels across all countries
12. Develop creative briefs and review creative for all social and digital channels
13. Collaborate with the web development team to manage and update company websites, ensuring content and visuals remain fresh and up-to-date
14. Measure and report the performance of all digital marketing campaigns, and assess against goals
15. Develop positive, professional relationships with internal and external stakeholders
16. Develop and manage relationships with key partners and act as their primary point of contact
17. Drive new partnership growth opportunities with current and potential new digital partners across all our markets

Requirements

Essential

1. Relevant qualification
2. Minimum of 3 years experience in Digital Marketing and Digital Campaign Management
3. Proven success working across Facebook, X, TikTok, Linkedin, Google marketing platforms
4. Experience in paid media platforms and tools with an emphasis on Meta and TikTok for Business
5. Skilled in identifying target audiences and creating digital campaigns that captivate, educate, and inspire action
6. Working with media partners/ publishers to run media campaigns
7. Experience in building brand engagement on social media platforms
8. Knowledge of web analytics tools (E.g., Google Analytics)
9. Proficient in understanding and implementing various remarketing strategies effectively
10. Be up-to-date with the latest trends and best practices in online marketing and measurement

Desirable

1. Appropriate experience in QSR, FMCG, or retail environments
2. Experience on Google Workspace

COMPETENCIES

1. Creative with high attention to detail
2. Resilience and stress tolerance
3. Client centricity
4. Adaptability
5. Interpersonal skills
6. Drive and commitment
7. Problem-solving
8. Ability to multitask
9. Emotional intelligence
10. Self-management
11. Excellent written and verbal communication skills
12. Respond well to the agile and reactive needs of a QSR business
13. Team player - ability to work collaboratively in a fast-paced environment