Director of Global Brand Management

About The Bridgespan Group

The Bridgespan Group (“Bridgespan”) is a global nonprofit that aims to build a better world by strengthening the ability of mission-driven organizations, philanthropists, impact investors, and corporations to achieve breakthrough results in addressing society’s most important challenges and opportunities.

Founded in 2000, Bridgespan has offices in Boston, Johannesburg, Mumbai, New York, San Francisco, and Singapore. Across these six locations, we have a diverse team of staff with varied backgrounds and experience across multiple sectors. We work with social change organizations such as TaRL Africa, Tiko, CAMFED; philanthropies and foundations such as OSF, Women First Fund, The Ford Foundation; impact investors such as TPG’s Rise Fund, Black Ambition, and AfricInvest; and bold funding collaboratives such as TED’s Audacious Project and Co-Impact.

We value diversity, passion, respect, candor, and most of all having social impact and working towards societies characterized by equity and justice. Equity is central to all that we do. Our mission to break cycles of poverty is impossible if we do not also achieve equity and racial equity in the US, given the intersection of issues of race, gender, caste, etc., with poverty and justice. We are doing the essential work to build a team and leadership at all levels that is diverse, develop a truly inclusive culture, and integrate a focus on equity in all our client work.

As our firm's global footprint expands, we seek individuals who are enthusiastic about collaborating with teams across the globe. If you want to work with the market leader that bridges the worlds of game-changing philanthropists, social change leaders, and impact investors, then Bridgespan is the place for you.

Position

The Director of Brand Management will play a critical role in stewarding Bridgespan’s brand in alignment with the organization’s overall brand strategy. This position will be responsible for Bridgespan having a resonant and consistent visual brand; compelling collateral that supports critical business development and relationship-building activities; and corporate assets that help build and reinforce the organization’s reputation with clients, funders, current and prospective staff, and other key stakeholders.

The Director of Brand Management will report to the Head of External Engagement and will oversee a team of three (graphic design manager in US; graphic design associate in India; associate/administrative assistant in South Africa). The Director will also work closely with the Head of Strategic Planning and Operations, the Senior Director of Global Media and External Communications, and business unit and department leadership across the organization.

Responsibilities and Duties

1. Refresh and maintain visual brand across Bridgespan and oversee adherence to that brand.
2. Design guidelines and templates for client presentations, external publications, Bridgespan.org, newsletters, etc.
3. Develop policies that govern brand placement and usage.
4. Provide training for new staff members on brand standards.
5. Facilitate and inform periodic review and refinement of Bridgespan’s brand strategy, in support of firm leadership.
6. Maintain and revise business-development collateral for Bridgespan’s client-service offerings in collaboration with business unit leadership.
7. Drive the development, design, distribution, and maintenance of high-quality print and electronic corporate assets including but not limited to: the annual report; videos; stories of impact and testimonials; marketing bulletins; about-us presentations; headshots and bios; and holiday cards—all working in close collaboration with other External Engagement team members and various Bridgespan partners and directors as needed.
8. Take the lead role in drafting prose elements of these assets.
9. Identify when external contractor support may be needed to advance brand management goals.
10. Provide crisis communication support to the Senior Director of Global Media and External Communications.
11. Manage two graphic design professionals and an associate/administrative assistant, as well as external contractors as needed—and build and maintain the necessary internal systems and processes to manage workflow.

Qualifications & Experience

1. Ten + years of experience with four + years senior leadership experience; experience in marketing for a professional services firm preferred.
2. A degree in Marketing, Business Administration, or a related field (MBA or advanced degree preferred).
3. Proven ability to manage an organization’s brand.
4. Stellar verbal and written communication skills with the ability to craft clear and compelling brand narratives as well as strong copywriting skills.
5. Lead, manage, and perform both strategic work and day-to-day operational tasks.
6. Track record of successful management and development of a diverse team; demonstrated ability to provide constructive and positive feedback while motivating and holding team accountable for strong performance; demonstrated ability to build inclusive team environments.
7. Demonstrated experience working with team members across functions and at all levels of the organization, including leadership.
8. Comfort working flexible hours to collaborate with colleagues in US and Asia offices; evening meetings to be expected up to two days a week.
9. Excellent organizational skills and attention to detail.
10. Proven ability to manage budgets.
11. High competence in project and stakeholder management.
12. Comfort working in a fast-paced and continuous improvement environment.
13. Strong Microsoft Office skills, including PowerPoint.

At Bridgespan, we are committed to diversity, equity, and inclusion because we are passionate about helping our clients achieve breakthrough results. An organization that reflects the diversity of our clients and their beneficiaries will produce deeper relationships, engagement, and insights. Bridgespan is committed to providing equal opportunities. We serve diverse organizations and are committed to non-discrimination. Bridgespan will not discriminate against any employee with respect to any term or condition of employment, including but not limited to less favorable treatment, exclusion from employment or employment opportunities (including hiring, assignment, performance assessment, and promotion) on the basis of race, color, religion, national origin, citizenship, ancestry, gender (including pregnancy), gender identity, age, disability, marital status, sexual orientation, expression, veteran’s status or other protected characteristics or status. We actively partner with organizations representing minority concerns and interests to build high-performing teams that mirror the communities we serve.

All company-sponsored programs including training, job, social and recreational activities are required to be nondiscriminatory and all human resource practices are monitored to ensure equal opportunity.

This role is open to candidates eligible to work in South Africa.