Social Media Manager

Are you ready to take the lead in shaping the social voice of one of South Africa’s largest clothing retailers? Our client, based in Kuilsriver, Cape Town, is seeking a dynamic Social Media Manager to develop and execute a powerful, cohesive social media strategy across multiple platforms. In this role, you’ll create engaging, on-brand content, guide a talented team, and work closely with diverse stakeholders to drive brand alignment and performance. If you’re passionate about storytelling, performance analytics, and staying ahead of industry trends, this opportunity will let you elevate the brand’s digital presence and captivate audiences nationwide.

KEY RESPONSIBILITIES:

Social Media Strategy Development and Execution

• Develop and implement a comprehensive social media strategy across all platforms (Facebook, Instagram, TikTok, LinkedIn)
• Align social media efforts and Digital Marketing objectives, ensuring accurate reflection in promo grids.

Content Creation and Management

• Ensure social media content aligns with The Companies content plan, including collaboration with ATL, PR, and buying teams.
• Develop platform-specific, engaging content with in-house teams and external agencies.
• Manage social-only campaigns, ensuring timely content delivery across all platforms

Management

• Financial Management (Budgets)
• Stakeholder Management
• Talent Management (Resourcing, Performance & Talent/Succession Planning)

Performance Analysis and Optimization

• Analyze social media performance using Brandwatch and Salesforce to generate insightful reports and identify areas for improvement
• Collaborate with the Customer Insights team to generate advanced analytics for deeper audience understanding.
• Identify actionable insights to optimize future campaigns.

Industry Trends and Best Practice

• Keep the business updated on new social media trends, tools, and benchmarks.
• Provide quarterly presentations with recommendations for innovative strategies.

EXPERIENCE REQUIRED:

Essential:

• A minimum of 3 years’ experience in a social media strategy role
• A minimum of 2 years’ experience at a management level in Marketing, which specifically includes responsibility for managing a team
• Experience in working across several different business units and functions
• Strong knowledge of social channels (e.g., Facebook, Instagram, TikTok)
• Proven track record of developing and executing successful social media campaigns
• Strong understanding of social media analytics and reporting tools (Brandwatch, Salesforce)
• Ability to create and curate content tailored for multiple social media platforms
• Influencer marketing knowledge, identifying and working with influencers to drive campaigns

Preferred:

• Experience within a clothing retail environment is preferred

QUALIFICATIONS REQUIRED:

Essential:

• A Grade 12 Certificate / Matric
• National Diploma / Degree in Marketing or an equivalent qualification

Preferred:

• Digital marketing qualification

KNOWLEDGE REQUIRED:

• Knowledge of social media platforms and their best practices (Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels)
• Knowledge of social media algorithms and trends to optimize content and engagement
• Knowledge of analytics and reporting tools (Brandwatch, Salesforce, Google Analytics) to measure performance
• Knowledge of content creation workflows and collaboration with design, photography, and videography teams
• Knowledge of influencer marketing strategies and partnerships
• Knowledge of brand management and tone of voice to ensure consistent communication across channels
• Knowledge of competitor analysis techniques to benchmark performance and identify opportunities