E-Commerce Marketer and SEO Analyst

Our client in Franschhoek wine valley seeks a Technical E-Commerce Marketer with expertise in data analysis and SEO. This role demands creativity and strong analytical skills to identify website optimization opportunities and execute a testing plan. Exceptional organizational skills and attention to detail are critical for success. The candidate should be able to manage competing deadlines in a fast-paced environment. A bachelor’s degree or equivalent in marketing, data analysis, information science, or related fields is required.

KEY DUTIES / RESPONSIBILITIES

Marketing analytics and reporting:

• Tracking, reporting, and analysing the performance of marketing activities, ad hoc analytical requests, and automation of regular reports.
• Provide actionable market and customer insights to address key strategic questions.
• Assist with market research to analyse the competitive landscape, determine brand perceptions, and identify new marketing opportunities.

Experimentation and CRO:

• You will function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving website performance.
• Evaluate customers’ online behaviour and provide insights and recommendations to improve website performance and the overall online shopping experience.
• Support strategy, execution, and measurement of A/B tests and CRO experiments within the e-commerce marketing team.
• Work with content creators to optimise landing pages, website calls-to-action (CTAs) and lead-generating forms.

SEO:

• Monitor traffic performance in Google Analytics and Google Search Console.
• Support copywriters with keyword research for SEO writing.
• Continuously collect, analyse, and identify trends/insights to improve SEO strategy.
• Work with the development team to implement best SEO practices.

REQUIREMENTS

• Bachelor’s degree or equivalent in marketing, data analysis, information science or a related field.
• Excellent verbal and written communication skills in both Afrikaans and English.
• Demonstrable experience as a data analyst, preferably working in a marketing team or with marketing stakeholders, with a track record of producing data-driven insights and recommendations to various stakeholders.
• Proven experience in SEO, Google Analytics and other MarTech platforms.
• Experience in compilation and execution of A/B testing plans and reporting on the results.
• Advanced statistical analysis and data visualisation skills.
• Experience working in an e-commerce environment and on e-commerce platforms would be advantageous.
• Experience working with project management tools such as Asana would be advantageous.

ATTRIBUTES

• Fluent in Afrikaans and English, with exceptional written and verbal communication skills.
• Exceptional problem-solving and analytical skills.