Director, New Category, Africa

Location(s): Morocco

City/Cities:

Travel Required: 00% - 25%

Relocation Provided:

Job Posting End Date: December 24, 2024

Shift:

Job Description Summary:

Join the Coca-Cola Company, a global leader in the beverage industry, where innovation meets tradition, and the future is as exciting as our rich history. Our team is dedicated to delivering best-in-class insights to drive customer growth and we are currently seeking a Director of Category Management to join our team. If you are ready to leverage unique insights, influence decision-making with fact-based thought leadership, and build strategies for future category growth, we invite you to be a part of our journey.

Our vision is to create loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. As a Category & Innovation Director (Fuel Africa), you’ll work to develop annual and multi-year brand growth strategies and business plans for global brands in Africa to deliver against overall brand vision, business objectives, and financial targets.

What You Will Do For Us:

Develop Long Range (LRP) and Annual Business Plan (ABP)

• Lead development of annual and multi-year brand growth strategies and business plans to deliver against overall category vision, business objectives, and financial targets.
• Recommend and deliver a rolling 24-month Africa Operating Unit calendar.
• Identify new volume and profit growth areas across the full product and pack spectrum by leveraging consumer research, collaborating with functional experts (e.g., Revenue Growth Management and Customer and Channel teams).

Manage Performance to Target

• Review Category Performance on a monthly and quarterly basis and propose adjustments to plans to meet objectives, including business results, category equity tracking, and in-market targets such as distribution, shares, rate of sale, average price, and number of executions.

Deliver Brand Marketing Programs

• Partner with internal (e.g., R&D, Supply Chain, Commercial) and external (e.g., customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging, and programs to meet consumer needs, deliver against brand strategies, and drive System value/business objectives.
• Provide leadership, clear direction, and prioritization to the Creative Strategy leads and Integrated Marketing Experience (IMX) teams to achieve business goals.
• Partner with Frontline and Franchise to deliver marketing programs and innovations from ideation to launch.
• Lead development of bottler capability in areas of responsible marketing & sales and commercial.

Deliver Innovation Pipeline over a 3–5-year period

• Lead innovation development (e.g., product, package, equipment) within the respective category to ensure a robust 1 to 3-year innovation pipeline.
• Work collaboratively with the global category team to bring global innovation to life within the Africa Operating Unit.
• Develop holistic business cases and innovations in collaboration with various technical, commercial, and brand functions.
• Lead discovery of new technologies, new partners, and new applications of existing technologies to package-based solutions.

Best Practice / Insight

• Stay connected to industry insights, research, and best practices.

Role Requirements

• Bachelor's degree required; MBA preferred.
• 10 years of brand management/marketing experience.
• Innovation experience is a plus (demonstrated ability to lead a concept from idea to shelf).
• Candidates with experience from alcoholic beverages have an added advantage.
• Ability to provide market-specific input on marketing strategy and plans.
• Ability to translate brand vision/strategy through development of annual brand business plans.
• Strong collaboration skills including the ability to build partnerships and influence across all levels of leadership.
• Ability to lead negotiations and alignment with key stakeholders.
• Excellent oral and written communication skills with the ability to tailor communications to the audience.
• Ability to coordinate and integrate full details of local activation with Bottlers and agency partners.
• Analytical and financial acumen.

What We Can Do For You:

Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.

Skills: Analytical Thinking, Branding, Business, Channels Strategy, Customer Insights, Key Performance Indicators (KPI), Marketing, Marketing Insights, Marketing Strategies, Market Segmentation, Product Commercialization.

Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose. We act with a growth mindset, take an expansive approach to what’s possible, and believe in continuous learning to improve our business and ourselves. We focus