Director, Digital Marketing

Description

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with the company’s business objectives.
• Build and optimize inbound and outbound digital capabilities, including content marketing, email marketing, SEO/SEM, organic and paid social media, and digital advertising
• Innovate and experiment with emerging platforms and digital tools to stay ahead of industry trends.

• Build and manage robust demand generation programs that deliver high-quality leads to the sales team.
• Develop lead nurturing programs that move leads effectively through the sales funnel.
• Optimize digital marketing funnels to improve conversion rates and customer acquisition.

• Oversee the creation and curation of digital content, including blog posts, whitepapers, case studies, webinars, videos, and social media.
• Design and implement multi-channel digital marketing campaigns to increase brand awareness and lead generation.
• Collaborate with the product marketing team to ensure content is aligned with product positioning and messaging.

• Monitor and analyze digital marketing performance, using data to optimize strategies and deliver ROI.
• Provide insights and reports on key performance indicators (KPIs), campaign performance, and customer behavior to senior leadership.
• Leverage marketing automation tools (e.g., HubSpot, Marketo) to track engagement and nurture prospects through the sales funnel.

• Lead, mentor, and develop a global team of digital marketing professionals.
• Foster a culture of creativity, data-driven decision-making, and continuous improvement.
• Ensure the team collaborates effectively with other marketing and sales functions.

• Work closely with the sales and customer success teams to align marketing efforts with the customer journey and sales goals.
• Collaborate with product and development teams to ensure that digital marketing supports product launches and key initiatives.
• Partner with external agencies and vendors to execute high-quality digital marketing programs.

Skills, Knowledge & Expertise

• Degree or diploma in a relevant field (e.g., Marketing, Business, Technology) with a passion for digital technologies and digital marketing.
• 10-15 years of digital marketing experience, with at least 5 years in a leadership role, preferably in the legal technology or SaaS industry.
• Proven experience managing global digital marketing strategies and cross-functional teams.
• Experience building and managing multi-channel digital marketing campaigns targeting SMB-sized business customers in multiple global markets is highly desirable
• Expertise in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce, SEMRush, etc.).
• Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies.
• Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Analytical mindset with a passion for using data to drive decisions and measure success.
• Strong leadership and team-building skills, with the ability to inspire and motivate a global team.
• Exceptional communication and interpersonal skills, with experience collaborating across departments and with senior leadership.

Job Benefits

• Work with a leading global company at the intersection of law and technology.
• Be part of a dynamic, high-performing team that values innovation, initiative and collaboration.
• Opportunity to lead global digital initiatives that have a real and measurable impact on the business.
• Competitive salary, benefits, and opportunities for professional growth.

• We ask how tomorrow can be better than today
• We are passionate about solving our customer's challenges
• Our ideas break boundaries
• We value different perspectives and encourage dialogue
• We take ownership and celebrate together

About Dye & Durham