Direct Marketing Consultant

Marketeer to join our team in Johannesburg and would appreciate your assistance in sourcing the best candidate for this role. Below are the key requirements:

KEY RESPONSIBILITIES:

Paid Media Management:

• Plan, execute, and optimize PPC (pay-per-click) campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid platforms.
• Manage retargeting and prospecting campaigns to improve conversion rates.
• Allocate and optimize ad spend based on performance insights.

Analytics & Performance Tracking:

• Track, analyze, and report on key performance indicators (KPIs) such as CTR, CPC, ROAS, and LTV.
• Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking tools.
• Conduct A/B testing on ad creatives, landing pages, and audience segments.

SEO & CRO Optimization

• Work with content and web teams to improve SEO rankings and organic traffic growth.
• Optimize landing pages for better conversion rates (CRO - Conversion Rate Optimization).

Marketing Automation & CRM:

• Integrate performance marketing efforts with CRM for lead scoring and segmentation.
• Manage email marketing campaigns to enhance customer engagement and retention.

Collaboration & Strategy Development:

• Collaborate closely with the Graphic Designer to create high-converting ad creatives.
• Work closely with designers, copywriters, and developers to ensure cohesive marketing campaigns.
• Stay updated with industry trends, algorithm changes, and new advertising technologies.
• Develop and execute growth marketing strategies to drive customer acquisition and retention.

SKILL REQUIREMENTS:

• Design Skills: Ability to collaborate effectively with a Graphic Designer to align creative concepts with marketing.
• Management: Experience in managing and optimizing content for digital campaigns, including social media and email marketing.
• Analytical Skills: Strong analytical skills with proficiency in tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media insights.
• Data Interpretation: Ability to interpret data and translate insights into actionable marketing strategies.
• Knowledge of Tech Tools: Familiarity with the latest digital marketing tools and technologies, including CRM systems and marketing automation platforms.
• People Skills: Excellent communication and collaboration skills to work effectively with cross-functional teams, including designers, developers, and copywriters.
• Organizational Skills: Strong project management, multitasking, and decision-making skills.
• Creativity and Metrics-Driven Mindset: Metrics-driven marketing mind with an eye for creativity and a strategic approach to performance optimization.
• A/B Testing and Optimization: Experience with A/B testing, data analysis, and campaign optimization.
• Written and Verbal Communication: Excellent written and verbal communication skills for conveying campaign insights and recommendations.

ATTRIBUTES:

• Team player who collaborates effectively with designers and other stakeholders.
• Data-driven mindset with a passion for digital marketing and performance optimization.
• Proactive, self-motivated, and able to meet deadlines.
• Positive attitude and commitment to contributing to company growth.

QUALIFICATIONS AND EXPERIENCE:

• Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• Minimum of 2-3 years' experience in a Performance Marketing role or Digital Marketing position with a strong focus on Paid Media (PPC) and Digital Advertising.
• Proven track record in managing and optimizing campaigns on platforms such as:
• Google Ads
• Meta (Facebook & Instagram) Ads
• LinkedIn Ads
• Experience with:
• Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• A/B Testing and campaign optimization
• Performance tracking metrics (e.g., CTR, CPC, CPA, ROAS, LTV)

The ideal candidate must also be customer-focused, with the ability to understand and address client needs.

Salary: R20K- R35K CTC

Desired Skills:

• SEO
• PPC
• GRAPHIC DESIGNER
• GOOGLE ADS
• MARKETING
• BACHELORS DEGREE
• DIGITAL MARKETING

Desired Qualification Level:

• Degree