Digital Strategist

Purpose:

A pharmaceutical company is seeking a Digital Strategist who will be responsible for driving digital transformation initiatives across the organisation, ensuring the successful delivery of digital projects that enhance business processes, improve customer experience, and drive marketing and sales innovation, this role involves collaboration with cross-functional teams, managing project timelines, budgets, and resources, and ensuring alignment with the company's overall strategic goals

Key Job Outputs:

Project management

• Lead and manage digital projects from inception to completion, ensuring they are delivered on time, within scope, and within budget
• Develop detailed project plans, including timelines, milestones, and resource allocation
• Maintain the online ‘digital resource centre’ with essential project information, development/deployment road maps, testimonials, KPIs, launch guidance, technical docs

Stakeholder collaboration

• Work closely with internal stakeholders, including IT, marketing, sales, and operations, to gather requirements and ensure project alignment with business objectives
• Facilitate communication between project teams and stakeholders to ensure transparency and address any issues promptly
• Collaborate with influential Health Care Professionals, who we can leverage on as Digital Opinion Leaders through face-to-face and virtual engagements in order to better understand their needs and offer focused digital solutions

Digital strategy

• Contribute to the development and execution of the company's digital strategy
• Together with Sales management and Marketing team, define and optimise the omnichannel strategy, launching various projects to support our value proposition for and with our field force
• Identify opportunities for digital innovation and improvements in business processes
• Launch digital projects for our patients to improve their quality of life, in line with the company’s marketing and selling strategy
• Study and define our Health Care Practitioners’ digital attraction to understand their profiles and adjust segmentation/targeting accordingly
• Develop digital content to help and support HCPs daily according to their needs

Resource management

• Allocate and manage project resources, including team members, vendors, and technology
• Monitor project progress and adjust resources as needed to meet project goals
• Ensure consistent and reliable digital infrastructure with the relevant tools, and systems for effective and accurate Customer Relationship Management and Promo materials
• Improve the company’s e-reputation through digital activations such as GBP (Google Business Profile), website, and Google Ads

Risk management

• Identify potential risks and develop mitigation strategies to ensure project success
• Conduct regular risk assessments and update project plans accordingly.
• Ensure data safety and protection, in accordance with company data protection regulations

Performance monitoring

• Amplify the impact in sales by leveraging digital capabilities such as website portals, emailing, WhatsApp and SMS campaigns, patient websites/blogs, and applications
• Track project performance using appropriate tools and techniques
• Prepare and present project status reports to senior management and other relevant stakeholders
• Measure the performance and effectiveness of emailing and WhatsApp campaigns, and define mitigating strategies, where necessary
• Investigate social media listening tools to generate actionable insights from HCPs, patients, caregivers, and policymakers

General

• Promote a culture of continuous improvement by identifying and implementing best practices in project management and digital transformation
• Stay updated on industry trends and emerging technologies to drive innovation
• Ensure that the company’s business interests are always served and kept paramount
• Maintain and enhance the good image of the company at all times
• Respect compliance and legal rules, as well as regulatory procedures regarding the pharmaceutical industry

Core Competencies:

• Innovative
• Analytical
• Strategic thinker
• Collaborative
• MS Office proficiency
• Adaptability
• Planning and organisational skills

Qualifications:

• Bachelor’s degree in Project Management, Information Technology, Digital Marketing or a related field

Experience:

• Minimum of 5 years of experience in digital project management, preferably within the pharmaceutical or healthcare industry

Salary: Market related

Should you not hear from us within 2 weeks, kindly consider your application as unsuccessful.

All personal information received will be processed in accordance with The Protection of Personal Information Act No. 4 OF 2013