Digital Marketing Specialist Zonnebloem - Cape Town - Placement Specialist Pty Ltd

Digital Marketing Specialist Zonnebloem - Cape Town - Placement Specialist Pty Ltd

Placement Specialist Pty Ltd Cape Town

2 days ago

Description

Job Title: Paid Media Specialist

Location: Cape Town/Johannesburg or Remote Working

We are seeking an integral team member to help reshape the online video market in South Africa. As a Paid Media Specialist, you will be responsible for managing paid advertising campaigns across primary platforms, including strategy, creation, implementation, and analysis of ad performance.

Main Responsibilities

• Design, execute, and optimize cutting-edge digital paid campaigns from conception to launch and reporting on YouTube, Google Search & Display, Facebook, TikTok, and Instagram.
• Collaborate with cross-functional teams to align campaign strategies and goals.
• Provide actionable insights into campaign performance to relevant stakeholders, including internal teams and clients.
• Define, measure, and evaluate relevant paid media KPIs for improvements.
• Build out media buys for various ad platforms and oversee day-to-day execution of paid media.
• Manage overall budget for paid media per client.
• Conduct keyword and website research, ad grouping, and audience targeting to meet client objectives.
• Present reports to clients on campaign performance.
• Stay up-to-date with industry best practices and new technologies and strategies.
• Attend client and internal briefings.
• Manage administrative documents, files, and folders for paid media projects.
• Update project management tools like Trello and Slack.

Requirements

• Matric certification.
• Social Media Marketing Certification (advantageous).
• 2+ years of hands-on experience in digital marketing, preferably in a paid media agency environment.
• Strong understanding of YouTube as a brand building platform and its functionalities, as well as best practice for running paid ads on the platform.
• Experience working on Google Ads, specifically search and video.
• Experience managing paid digital accounts.
• Experience managing paid digital campaigns with performance-driven goals (Facebook, Instagram, Twitter, and LinkedIn).
• Experience with Google Analytics and interpreting data.
• Passion for Digital Marketing.
• Ability to work with budgets and allocate them effectively across different types of online media.
• Experience working in a Media Agency within PPC / Google Ads / Search (advantageous).
• Experience with Google Analytics Goals and conversion set up (advantageous).
• Experience with Google Tag Manager and Keyword Planner (advantageous).
• Stable high-speed internet connection.
• Reliable transport with valid driver's license (essential).
• South African citizenship with a valid South African ID.
• Passion for YouTube and online video.

Package and Remuneration

The Position: We're looking for an energetic Specialist. The pay range on offer is R20,000 to R25,000.00 (Negotiable) Package Per Month.