Digital Marketing Specialist - Stellenbosch

WHO WE ARE

We are a young, fun, dynamic, and GROWING company full of opportunities with little to no corporate politics. Our mandate is to enlist intelligent, creative, and hard-working people who are prepared for a challenge and want to be part of building something EXTRAORDINARY.

THE OPPORTUNITY

We have an opportunity for an experienced Digital Marketing Specialist to join our Marketing team.

The Digital Marketing Specialist is responsible for the implementation, execution and optimisation of the digital marketing strategy and digital marketing campaigns. The incumbent will have a strong grasp of current digital marketing and social media tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

DUTIES

Marketing:

1. Conceptualise and implement the Hungry Lion digital and communication plan and appropriate marketing strategies in the most cost-effective way ensuring brilliant standards, effective strategic positioning, and breakthrough creativity that delivers results and drives brand equity.
2. Research and seek innovative digital opportunities and development of tactical marketing activities and digital campaigns.
3. Drive the planning, direction, coordination, and roll-out of professional and relevant collateral for different market segments and campaigns.
4. Segment audiences and understand customer buying behaviours and profiles.
5. Guide content marketing strategy and support the creation of innovative media content partnerships to amplify reach and drive customer engagement.
6. Work with the Brand Marketing team to create aligned customer communications across all channels.
7. Stay current with all technical and content advances in Facebook and other online marketing channels to bring thought leadership and innovative developments to our product and marketing growth strategy.
8. Implement and execute digital marketing campaigns.
9. Support relevant media planning and buying.
10. Coordinate and brief agencies/suppliers.

Social media:

1. Create and manage the content calendar for all social media channels.
2. Plan, maintain, and execute the digital marketing and social media strategy and calendar (monthly, quarterly, and yearly).
3. Develop creative briefs and review creative treatments for all social and digital channels.
4. Execute and manage paid social campaigns, which include managing Facebook, X (Twitter), LinkedIn, Instagram, YouTube, and TikTok as well as all other digital media ad campaigns.
5. Formulate and manage monthly content strategy and social calendars across all platforms for all countries.
6. Manage experimentation across channels and inform landing pages and creative development.

Web:

1. Work with the web development team to implement and maintain company websites to ensure content and visuals are current and constantly updated.
2. Plan, prepare and implement digital campaign briefs for the design team and liaise with the web development team to ensure campaigns are rolled out, optimised, and performing well.

Reporting and Analysis:

1. Measure and report the performance of all digital marketing campaigns, and assess against goals (monthly).
2. Generate weekly and monthly reporting for all key metrics, KPIs, and learnings.
3. Optimise, monitor, and report on campaigns and content as necessary and provide tactical solutions.

Relationship Building & Networking:

1. Develop positive, professional relationships with internal and external stakeholders.
2. Develop and manage relationships with key partners and act as their primary point of contact.
3. Drive new partnership growth opportunities with current and potential new strategic digital partners across all our markets.

REQUIREMENTS

Essential

1. Relevant qualification.
2. Minimum of 3 years experience in Digital Marketing.
3. Proven success working across Facebook, Twitter, TikTok marketing platforms.
4. Experience in data analysis, creating insights, embedding learnings, and collaborating with partners across various markets.
5. Managing social media and display/search advertising campaigns.
6. Identifying target audiences and devising digital campaigns that engage, inform and motivate.
7. Working with media partners/publishers to run media campaigns at the market level.
8. Working with technical teams on digital initiatives.
9. Familiarity with the digital media landscape and exposure to the likes of YouTube, Google, Facebook, Twitter, etc.
10. Excellent working knowledge of web analytics tools (E.g., Google Analytics) and the ability to analyse data from multiple sources.
11. Technical knowledge and implementation of the different types of remarketing strategies.
12. Be up-to-date with the latest trends and best practices in online marketing and measurement.

Desirable

1. Appropriate experience in QSR, FMCG, or retail environments.
2. Experience on Google Workspace.

COMPETENCIES

1. Creative with high attention to detail.
2. Resilience and stress tolerance.
3. Client centricity.
4. Adaptability.
5. Interpersonal skills.
6. Drive and commitment.
7. Problem-solving.
8. Ability to multitask.
9. Emotional intelligence.
10. Self-management.