Digital Marketing Specialist (Search) (Cape Town)

WebFX is a proud Google Premier Partner with 6 offices in the US as well as one in Guatemala and another in Cape Town, South Africa! We are continuing to expand worldwide and would love for you to be a part of that! In fact, we doubled in size in the past 5 years and are projecting to once again double in size and be a global, publicly traded tech company by the year 2030 - operating in every continent, servicing clients globally. We currently have talented team members across the globe (representing 18+ Countries) who work full-time and have done so for 10+ years.

No matter where you’re located, we’d love to have you join our mission of providing world-class digital marketing solutions to mid-size businesses on a global scale. We thrive on driving business growth for our clients and are looking for people who take pride in their marketing efforts and enjoy having fun at the same time. Sound like you? Great! Keep reading:

Why Choose WebFX

For 9 years in a row, WebFX has been named the #1 Best Place to Work in Pennsylvania, which is our headquarters’ home state! As a company, we pride ourselves on being able to offer the same culture and benefits to our global team members. In addition to very competitive base pay, we offer company profit-sharing, performance bonuses, and health insurance (including dental, vision, remote doctor, etc.). To aid in your success, we provide world-class digital marketing training (Organic SEO, Local SEO, PPC, Google Analytics + Studio, etc.), long-term career track opportunities, and ongoing learning bonuses (yes, you can get paid to learn!), along with numerous other benefits!

Read below to learn about some of the benefits you can expect when working with WebFX:

• No matter where you are located or your position, WebFX offers long-term stability to all of our FXFamily members. In fact, many of our global team members have been with WebFX for 10+ years, and we’re hoping you can be too!
• We put our people first; it’s as simple as that. You’re never on your own - when you run into inevitable challenges, we’re there to support you along the way!
• Long-lasting relationships with both clients and team members due to consistently low turnover rates, which are simply unheard of in our industry because, again, we put our people first.
• When you join WebFX, you don’t just join a company; you join a community! We value all of our team members the same, regardless of their position or where they call home.
• Invitation to our annual FXFest – an all-expenses paid trip for our international team members (with a 1-year tenure) to our company headquarters.
• Fully equipped in-office setup including computer, dual large monitors, headset, seriously fast internet, generator, and more!
• Be part of a rapidly growing company that, at the same time, only partners with clients who share our values.
• Unrestricted access to our dozens of proprietary software/platforms our internal R&D team has developed for our team’s exclusive use.
• Merit-based promotional structure.
• Annual merit-based compensation increases!
• We have a very strong commitment to giving back globally - in fact, it’s one of our values here at WebFX.

What You'll Get

World-Class Training and Ongoing Career Development

• No matter your level of experience, our “Bootcamp” web marketing training program is provided for all new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
• From training with our Sr Digital Marketers to access to countless industry-leading online training resources/courses/tutorials, our training program is simply unrivaled!
• Training doesn’t stop after your initial training period. We offer career development training and monthly Lunch-and-Learns to facilitate departmental trainings, industry-related updates, and more!
• FXLearns program – where you get incentives for taking advantage of our countless industry training resources.

Opportunities for Growth

WebFX grew 250%+ over the past 3 years both locally and globally, and merit-based promotional opportunities are abundant if you're meeting or exceeding position performance metrics. We believe in growing and promoting our internal team first and foremost. In fact, 95% of our promotions are internal!

Potential Promotional Path for Digital Marketing Specialist Account Manager:

Digital Marketing Research Consultant, Director of Digital Marketing, Sr. Digital Marketing Research Consultant, etc.

Who We're Looking For

• Desired Education: Bachelors in Marketing, Journalism, Communications, Information Systems, Business, Statistics or related major.

• Experience: 18 Months + Experience in at least two of the following:
• General knowledge of SEO/Technical SEO/Local SEO
• General knowledge of Google Ads
• Knowledge and experience with social media ad management
• General knowledge of Google Analytics
• General Knowledge in CRO

• Qualities:
• Excellent customer service skills
• Capable of working concurrently on several projects
• Excellent organizational skills and attention to detail

What You'll Do

• Manage all aspects of SEO and PPC campaigns for clients in order to drive client growth/success.
• Optimize client websites for search engines (on-page SEO).
• Perform keyword research for both SEO and PPC campaigns.
• Analyze competitors’ websites and online marketing initiatives.
• Create and manage paid search ad campaigns.
• Manage significant paid search budgets on top tier search engines (Google & Bing).
• Prepare monthly SEO campaign reports.
• Optimize web content for keywords related to customer products and services.
• Consult with clients about their business goals and propose solutions and strategies that meet their needs.
• Analyze and Correct technical issues on the backend of websites.
• Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO).

Compensation

Negotiable, based on experience. Annual merit-based increases.

Working Hours and Location

We're currently looking for full-time team members who are able to work in our Cape Town office and the hours outlined below.

Office Locations:

Cape Town Office: Waterview CI, Century City, Cape Town, 7441, South Africa

Work Hours:

Monday through Thursday: 10:00 AM -7:30 PM SAST

Friday: 10:00 AM - 5:00 PM SAST

Please submit a resume or CV (in English) to be considered for this opportunity.

*You don't need to apply more than once, even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

WebFX is an Equal Opportunity Employer committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+, and other underrepresented groups, are supported, respected, and encouraged to excel within STEM careers.