Digital Marketing Specialist

Minimum Requirements:

• Matric (Grade 12)
• Postgraduate Degree or Diploma in Marketing Management or Related
• Courses/certification in digital marketing and SEO

Responsibilities:

• Lead the management of digital marketing campaigns across platforms such as Google Ads, LinkedIn Business Manager, Facebook Ads Manager, 3rd-party programmatic platforms, and automated email campaigns.
• Manage agency relationships and performance.
• Work with the Marketing Lead to manage the creative and copy briefing process for all digital campaigns to ensure timely updates to creatives, alignment with brand positioning, and seamless approval and implementation of digital campaigns in support of the B2B division's commercial objectives.
• Get ad copy approved by Legal, the Marketing Lead, and Exco.
• Get campaigns approved by the Marketing Lead and Exco.
• Conduct digital campaign audits and account analysis to gather insights and make recommendations for new campaigns, audience or ad ideas to improve campaign performance.
• Focus areas: ensuring lead quality/relevance, reducing cost-per-lead (CPL) and cost-per-acquisition (CPA).
• Implement ongoing campaign, creative, and audience refinements and optimizations.
• Assist with reporting and budgeting requirements for 3rd-party digital campaign service providers.
• Work with the Marketing Lead to implement and drive the B2B SEO strategy in the following areas:
• On-page SEO: Optimize elements on the website (e.g., content, HTML code, metadata) to improve rankings and attract more relevant traffic.
• Off-page SEO: Leverage and optimize elements outside of the website to improve rankings (e.g., backlink building, social media promotion, 3rd-party digital campaigns).
• Technical SEO: Make the website more accessible and user-friendly for search engines and visitors (e.g., improved site load speed, implementing schema markup, ensuring robot.txt files are properly configured).
• Collaborate with the B2B Development team to ensure monthly improvement in Domain Authority Score on SEMRush and website health scores on Search Console.
• Build a digital marketing platform performance report and work with the BI team to automate and optimize the report monthly.
• Assist with end-to-end analytics tracking, monitoring, and improvement across platforms.
• Collaborate with cross-functional teams to ensure accurate conversion tracking.
• Track and optimize campaigns monthly to improve performance.
• Compile Social Media reports on a monthly basis and provide inputs for improvement.
• Work with the Marketing Lead to develop and implement digital marketing strategies that leverage insights from our campaigns, market, and competitor analysis to help achieve commercial objectives.
• Create a comprehensive competitor analysis on a quarterly basis to ensure relevance and capture competitor activity during key promotional periods.
• Contribute to strategic business projects as required.
• Consistently explore new possibilities to expand digital reach and support driving sales opportunities.
• Assist with overall digital marketing administration.
• Ensure all Marketing folders are kept up to date and that all files are saved in the relevant folders.
• Assist with management of all digital campaigns and accounts.
• Ensure that QMS guidelines are adhered to.
• Ensure that all supporting documents are kept up to date.
• Ensure that all processes are kept relevant.