Digital Marketing Manager (Retail)

Digital Marketing Manager (Retail) – Houghton, Johannesburg.

Join a leading Retail Brand as a Digital Marketing Manager, where you’ll lead innovative digital campaigns, build brand visibility, and drive engagement across all online platforms.

This role is key to aligning digital strategies with business objectives—executing impactful campaigns, managing social media communities, analyzing performance metrics, and collaborating with influencers to position the brand for maximum impact in a competitive retail environment.

Salary: R30 000 to R35 000 per month CTC.

Minimum Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 1–2 years of experience in marketing, social media management, or a related role
• Experience in the retail or fashion industry (advantageous)
• Proficiency in social media platforms (Facebook, Instagram, Twitter)
• Experience with social media tools (e.g., Hootsuite, Buffer)
• Basic knowledge of Google Ads, Facebook Ads, SEO/SEM
• Familiarity with event planning and coordination
• Proficiency in Microsoft Office Suite and basic graphic tools (e.g., Canva)
• Strong writing, editing, and content creation skills
• Analytical skills and ability to interpret digital metrics and ROI/KPI reports
• Excellent communication, research, and interpersonal skills
• Strong time management and ability to meet tight deadlines
• Creative, detail-oriented, and proactive problem solver
• Valid driver’s license and reliable transport
• Flexibility to work extended hours or weekends during special events
• Ability to travel for events and on-site setups when required

Duties and Responsibilities:

• Develop and execute digital marketing strategies to support brand objectives
• Run targeted social media advertising campaigns across platforms
• Create engaging written and visual content (including photography and video)
• Build and manage a strong social media presence and online communities
• Collaborate with influencers to increase brand awareness
• Respond to online comments and customer queries across all channels
• Monitor and report on brand activity and sentiment across social media
• Oversee customer service interactions on digital platforms
• Conduct digital performance analysis (SEO, SEM, social media metrics)
• Create and maintain reports measuring ROIs and KPIs
• Plan, coordinate, and support marketing events (e.g., Black Friday)
• Stay informed on emerging digital technologies and marketing trends
• Work closely with the marketing team to align campaigns with consumer demand
• Ensure all digital content reflects brand tone, values, and marketing objectives