Digital Marketing Manager

Tower Group South Africa (PTY) Ltd
KwaZulu-Natal
ZAR 300 000 - 600 000
Job description

Our client is seeking a highly creative and skilled Digital Marketing Manager to lead content creation and digital marketing strategies across online media platforms. This role is ideal for someone with a strong background in video and photo content production, combined with solid expertise in digital marketing.

Key Responsibilities:

  1. Develop, implement, and manage digital marketing campaigns across various platforms (social media, website, email, paid ads, etc.).
  2. Create engaging and high-quality visual and written content, including videos, graphics, and photography, to enhance brand presence.
  3. Optimize website content and SEO to drive traffic and improve rankings.
  4. Manage social media channels, ensuring brand consistency and audience engagement.
  5. Analyze and report on campaign performance, using data-driven insights to optimize marketing efforts.
  6. Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
  7. Travel Requirements: Must be able to travel into Africa at short notice and visit the UK head office as needed.

Requirements:

  1. Qualifications: A degree/diploma in Digital Marketing, Communications, Graphic Design, or a related field.
  2. Experience: Minimum of 3-5 years in a similar role with a strong portfolio showcasing video, photo, and creative content.

Working Hours & Public Holidays:

  1. The individual will be based in South Africa but will work in UK hours (either 10 AM - 6 PM or 12 PM - 8 PM, depending on the seasonal time difference).
  2. They will be required to work on South African public holidays but will be off on UK public holidays.
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