Digital Marketing Manager

Company Description

Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

About Fairmont Hotels & Resorts: At Fairmont Hotels & Resorts we offer our guests the finest hospitality experience in each of our destinations. We know that to offer our guests the best, we first need to offer our employees the best. That is why you'll find exceptional work opportunities throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific, as well as industry-leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork, and Empowerment: we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for responsible tourism practices and award-winning Green Partnership program. An exciting future awaits!

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Job Description

Purpose of the job

Together with the Marketing Manager, assisting in developing, implementing, and executing a Digital Marketing Strategy for the Hotel and working with all relevant stakeholders to ensure return on investment.

MAIN RESPONSIBILITIES

Financial: Satisfied Shareholders:

• Design and propose cost-effective Digital Marketing Campaigns
• Responsible for the formulation and monitoring of the Digital Marketing Budget
• Monitor and evaluate Return on Investment in Digital Marketing Campaigns
• Negotiate best prices from Agencies and suppliers in terms of digital marketing.
• Manage contracts and relationships with agencies and suppliers.

Customer Service: Delighted Customers:

• Ensure Campaigns and interventions are aligned to the target audiences.
• Plan, execute, and manage digital marketing campaigns across various channels, including but not limited to, SEO, SEM, SEA, email marketing, content marketing, social media, and display advertising.
• Oversee the creation and distribution of high-quality and engaging content
• Ensure the monitoring and evaluation of guest feedback on digital platforms
• Ensure that the digital Marketing Strategy is aligned to the overall strategy of the company and in line with company values.
• Ensure that all collateral is appealing to the target audiences and in line with the brand
• Innovative and inspiring new ideas are implemented to complement the brand communication strategy

Processes: Effective Processes:

• Ensure efficient and effective Digital Brand Communication strategy
• Design, implement and improve on digital marketing processes to streamline campaigns and interventions
• Maintain stakeholder relationships both internally and externally
• Manage digital platforms and programs.
• Manage and/or oversee pay-per-click (PPC) advertising campaigns
• Coordinate digital media related queries
• Manage TrustYou account and respond to reviews
• Measure effectiveness of all digital marketing interventions
• Oversee the creation of digital publications that are vetted in terms of copyright and other appropriate laws.

Learning and Growth: Motivated and Prepared Workforce:

• Takes responsibility for own Learning and Development
• Innovation & Improvement
• Use experience with guests, their feedback and requirements to formulate innovative service ideas to department management to continuously improve the standards of service if needed.
• Ability to give and receive feedback.

General Knowledge and Responsibilities:

• Has a thorough knowledge of the hotels and services provided to the guest
• Maintains a high standard of service, appearance and social skills according to the company policy
• Works in harmony with all departments and employees, is willing to assist others when and if required.
• Attends all training and workshops as and when required
• Is familiar with all policies and procedures, house rules, fire, security and emergency procedures as well as all checklists pertaining to the position
• Ensures Brand Standards are maintained.
• Performs any reasonable duties as instructed by immediate supervisor.

Qualifications

• A Marketing Diploma/Degree with Specialization in Digital Marketing
• Experience in hotel environment preferred (2+ years experience)
• Excellent written and verbal communication with people on all levels
• Proficient in all relevant computer programs in the MS Office Suite as well as appropriate Digital Marketing software.
• Developing and nurturing interpersonal relationships (with all relevant stakeholders)
• Servant Leadership with teamwork
• Passion for Hospitality and Travel
• Excellent organizational and planning skills
• Creative, Innovative and Forward thinking
• The ability to Multi-task and prioritize
• Self-Motivated with specialization
• Negotiation Skills
• Ability to work under pressure