Digital Marketing Lead - Cape Town - Lead Generation Group

Digital Marketing Lead - Cape Town - Lead Generation Group

Lead Generation Group Cape Town

2 days ago

Job Title: Digital Marketing Lead

As a key member of the Lead Generation Group team, you will play a critical role in driving lead generation through paid search advertising. This is an exciting opportunity to join our dynamic team and contribute to the success of our company.

About the Role

The successful candidate will be responsible for managing and optimizing paid search campaigns on Google Ads and Bing Ads, developing strategies to expand campaign reach and performance within specific sectors and brands, and improving campaign effectiveness through ad copy testing and continuous optimization.

Key Responsibilities

• Managing and optimizing paid search campaigns on Google Ads and Bing Ads
• Developing strategies to expand campaign reach and performance
• Improving campaign effectiveness through ad copy testing and optimization
• Collaborating with different teams to ensure smooth execution of campaigns and maximize results

Requirements

• A minimum of 4 years of experience in managing paid search campaigns with significant ad spend
• Fluency in English; additional language skills are a plus
• Strong knowledge of Google Ads and Bing Ads/Meta for paid search advertising
• Experience in running international campaigns