DIGITAL MARKETING COORDINATOR

Job Summary:

1. THE JOB– DIGITAL MARKETING COORDINATOR

Location: Cape Town, South Africa

Division: Big Concerts

Line Manager: Senior Operations Manager

Contract Terms: Permanent

2. WHO WE ARE

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

3. JOB DESCRIPTION

Big Concerts is part of Live Nation Concerts, the division where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheatres to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.

As Digital Marketing Coordinator, you will be coordinating, developing and leading high quality digital marketing plans for concerts and live events, managing digital marketing promotions and projects, working directly with marketing teams across numerous international markets, coordinating programs, reporting, plans, applying digital technology and tools and helping us lead marketing within our organisation to ultimately drive ticket sales.

WHAT YOU WILL BE DOING

• Assist in the development and implementation of digital marketing strategies including paid marketing campaigns, social media marketing, email marketing, and other digital marketing channels.
• Excellent knowledge of Google ads, Display/ YouTube campaigns, Meta, Twitter, TikTok, SEO and other ad platforms.
• Collaborate with the marketing team to ensure marketing and advertising efforts are aligned with company goals and objectives.
• Analyse campaign data to evaluate performance, identify opportunities for improvement, and recommend changes to optimize campaign performance.
• Compile regular performance reports and make recommendations for improvements.
• Stay up-to-date with the latest digital marketing trends and best practices, and continuously explore new opportunities for client growth and success.
• Maintain and track advertising budgets - including and processing incoming advertising invoices and compiling advertising settlement recap reports
• Social media management – content creation (including content creation at show, social media monitoring, content marketing)
• Liaising and assisting our customer care team with general customer care inquiries.
• Research audience and artist demographic info to help shape marketing plans.
• Assist the local PR team in compiling local show information for press releases.
• Ability to work extended hours, including weekends and evenings is required (as dictated by show dates, deadlines, etc.).
• Communicate with followers, respond to queries in a timely and professional manner, and manage customer engagement.
• Assist in additional duties as needed.

REQUIREMENTS

• Digital diploma / degree preferred.
• 3+ years of experience in digital marketing, with a focus on paid marketing campaigns and ad platforms.
• Experience of working in the live event ticketing, the music industry and / or the entertainment industry would be beneficial.
• Brand, content marketing and campaign management experience in an eCommerce environment.
• Experience in the creation of digital marketing assets.
• Good time management with ability to manage and prioritise multiple projects, work in a fast-paced, deadline-driven environment.
• Ability to troubleshoot and problem solve independently.
• Excellent communication skills, both verbal and written.
• Excellent collaboration skills - can work well with navigating various stakeholders and teams.
• Be available to travel and work unsociable hours over weekends and public holidays at live events.

BEHAVIOURS

• Effective Team player with a great attitude and a positive outlook
• Organised, self-motivated, and capable of working to own initiative.
• Excellent verbal and written communication skills.
• Results & delivery focused.
• Strong organizational skills and attention to detail.