Digital Marketing Co-Ordinator

Digital Marketing & Design Coordinator
A well-established Inbound Tour operator is looking for a Digital Marketing & Design Coordinator to support and assist the Product and Marketing Director and to help manage all Digital Marketing and communication concerns.

Our client is solely a B2B – someone with this understanding is important. Please note this is a mid-level position.

Required Skills:

• Adobe Illustrator
• Advertising
• Copy Editing
• Copywriting
• Design
• Marketing
• Photoshop
• Social Media Marketing
• Mailchimp

Duties & Responsibilities

1. Content creation & copy editing: Writing, reviewing, editing, and updating all marketing content. Design of promotional materials. Bring creativity and inspiration to propose future content.
2. Digital: Prepare well-structured drafts using digital publishing platforms. Schedule content in line with global engagement strategies. Conduct keyword research and use SEO guidelines to optimize content. Use social media to engage consumers, respond to questions or complaints, and promote company initiatives. Monitor social media and company website metrics. Coordinate with marketing and design teams to illustrate articles. Measure web traffic to content (e.g., conversion and bounce rates). Develop creative and engaging social media content. Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, adapting content to suit different channels. Oversee, plan, schedule, and deliver content across different platforms. Create engaging multimedia content (and/or outsource this effectively) across multiple platforms. Develop, launch, and manage campaigns that promote our organization and brand. Form key relationships with identified influencers across the social media platforms. Undertake audience research. Manage and facilitate social media communities by responding to social media posts and developing discussions. Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights. Research and evaluate the latest trends and techniques.
3. Design: Creation of collateral (including, but not limited to, graphic design, logos, brochures, estate advertisements, and press releases using InDesign or suitable alternative). Liaise with external design and print houses where necessary to ensure production deadlines are met. Liaising with all departments to execute their design needs.
4. Communication & Administrative Support: Coordination and management of all Printed Collateral. Quotes from relevant companies and orders. Coordination and supervision of team photo and video shoots (e.g., during educationals and special events). Provide support and guidance with regards to brand guidelines, content updates, website updates, collateral updates. Assist with any other needs or requests that may arise.

Desired Experience & Qualification

• Relevant qualification in Marketing / Advertising, or equivalent.
• Preferably 3-4 years previous experience in a similar role.
• Proficient in InDesign, Photoshop, and Illustrator.
• Active on social media.
• Knowledge of CMS.
• Excellent copywriting and copy-editing skills.
• Highly organized.
• Strong attention to detail.
• Knowledge of web analytics.
• Must be proficient with the English language.
• Excellent interpersonal & communication skills.
• Ability to maintain a professional working relationship with all departments.
• Flexibility and Accountability.

Package & Remuneration

Market Related