Digital Maketing Specialist : Platforms

Job Overview

Location: Pretoria, Gauteng
Employment Type: Permanent
Experience Level: Mid-Senior (5+ years)

A forward-thinking organization in the medical devices industry is seeking a skilled Digital Marketing Specialist with a strong focus on advertising platforms.

The successful candidate will be instrumental in driving digital campaign excellence, optimizing e-commerce experiences, and delivering insightful performance analytics.

This role offers a collaborative environment with a balanced blend of on-site work and two days of remote working post-probation, all while fostering a professional yet light-hearted workplace culture.

Key Responsibilities

1. Drive Digital Campaigns: Lead and optimize engaging campaigns across platforms such as Google Ads, Facebook, YouTube, and remarketing channels.
2. Enhance Online Experiences: Collaborate with teams to ensure e-commerce platforms and landing pages deliver a seamless, conversion-focused journey.
3. Data & Analytics Mastery: Develop monthly performance reports, track campaign metrics, and fine-tune strategies using tools like GA4.
4. Strategic Insight & Innovation: Support the development of digital strategies with market and competitor insights, always on the lookout for new opportunities.
5. Smooth Operations: Oversee digital marketing administration and ensure quality management processes are in place and up-to-date.

Qualifications and Skills

1. Bachelor's degree in Marketing Management or a related field; postgraduate qualifications and digital marketing certifications are a plus.
2. Minimum of 5 years' experience in digital marketing, with expertise in B2C and international campaigns.
3. Proficient with key digital platforms, GA4, and conversion tracking systems.
4. Excellent analytical, communication, and cross-functional collaboration skills.