Digital Designer

Potentiam company background

Potentiam is a global provider of highly qualified professionals to European SMEs from our offices in Romania, South Africa and India.

Potentiam works with clients in finance, energy, leisure, marketing, business services and technology industries, providing technical, professional multi-lingual highly motivated staff, most of whom have had experience of working for international companies. Staff cover a wide range of roles from accounting, marketing, data management, HR, sales/account management, engineering, technology, and operations.

Potentiam manages our staff’s career development and personal development training, all infrastructure, HR and payroll with our clients directly managing day-to-day staff responsibilities and role training and development.

About the client

Our client is a community-driven business and is dedicated to supporting people on their journey to better health in both mind and body through accessible, affordable, and supportive gym environments.

Our client is constantly innovating their service to improve the membership experience and believe in retaining and nurturing relationships through personalised and friendly business to consumer connections.

Purpose of role

Design and build digital static and basic animated assets for email marketing and web updates, collaborating regularly with marketing/social media teams and ensuring brand guidelines are adhered to and highest level of work is produced, striving for continuous improvement and excellence.

Duties and responsibilities

• Email Marketing Design & Development: Designing, building, and uploading email templates for various campaigns. Basic UX digital design & development & writing responsive HTML/CSS code.
• Web Content Updates: Designing, enhancing, updating and scheduling homepage and location page slides.
• Graphic Design: Designing digital campaign assets like homepage and location page slides.
• Basic Animation: Animating location page slides, and applying animations to email templates.

Skills/Experience

• Diploma/Degree in Graphic Design, Web Design or related field.
• 3-5 years’ experience in design of brand marketing collateral, specifically for email templates, website and socials for various campaigns.
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor, and bespoke platforms like Backroom).
• WordPress, or similar to upload, update, and animate digital content.
• Proficiency with graphic design tools (e.g., Adobe Creative Suite specifically Adobe Photoshop, Adobe Illustrator, Adobe InDesign, After Effects and Figma).
• A good eye for layout and branding, and the ability to edit photos and videos.
• Familiarity with animation tools (e.g., Adobe After Effects or even HTML5/CSS animations).
• Strong portfolio of design works.
• Excellent communication skills.
• Ability to work methodically and meet deadlines.
• Keen eye for aesthetics and details.

Desirable

• Web programming (HTML code specifically) although you will not develop full websites or landing pages.
• Basic understanding of UI/UX principles.

Location and Hours:

Monday to Friday

09h00 - 18h00