Digital & Crm Manager

Location : Bryanston, Head Office

Qualification : Minimum Degree holder preferably in the area of Business, Marketing or Communication with working experience in marketing or communication

Experience : A minimum of 10 years in business operations, with solid experience in eCommerce / overall Digital Marketing

Closing Date : 14 February

Position Summary

Support the Digital Acceleration Manager in implementing the comprehensive digital transformation strategy for Nestle ESAR. This strategy encompasses various key elements, including managing consumer data (first-party data acquisition, activation, engagement, quality), enhanced PCE modelling, tech acceleration, and digital communications.

Leveraging these strategic pillars to drive consumer retention and loyalty.

A day in the life of the Digital & CRM Manager :

1. Plan and execute Nestle Service Brand Presence in terms of First party Data Acquisition, Content and Engagement.
2. Execute Total Nestle Service Brand Loyalty to Drive Retention and Loyalty (including full responsibility of Goodness / Familynes Platforms).
3. Accountable and responsible to help push the best-in-class examples for Digital Communication to relevant Stakeholders.
4. CRM Partnership and Marketing Tech Platforms and Journey Planning to establish the right Journey Modelling to Engage with our Consumers.
5. Develops with Consumer Marketing Managers, the OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences online.
6. Works in partnership with communication agencies and platform partners to ensure all brand communication contributes to enhancing the company image of trusted NHW leader (Goodness / Familynes Platforms).
7. Identify and collaborate with strategic partners / associations for the above communications / programmes where relevant.
8. Accountable for optimal utilization and evaluation of PFME expenditure for the above communications / programmes.
9. Responsible for development of case study(ies) of communications / programmes for sharing with the relevant network.
10. Accountable and responsible for ensuring adherence to all company principles and policies.
11. Oversee digital operations for the market including; Security & Compliance of all digital cloud-based properties in collaboration with IS / IT; Revolve Content studio operations - annual SOW definition, Create Nestlé User Access and MacBook delivery; Provide NIM level monthly reporting on BPI scores, Creative X scores, digital media buying KPIs, and data acquisition progress.
12. Collaborate with eCommerce Manager through Value Chain, RTM model and operation optimization, executing a fully aligned Integrated eBusiness plan with e-Retailers.
13. Drives the capability building agenda for the Market & eBusiness Team in collaboration with the Zone and Centre eBusiness Teams.
14. Develop and coach team, ensure development of careers, succession plans, development and coaching of digital champions across Functions.

What will make you successful :

1. Degree holder preferably in the area of Business, Marketing or Communication with working experience in marketing or communication.
2. A minimum of 10 years in business operations, with solid experience in eCommerce / overall Digital Marketing.
3. Must have successfully developed strategy and delivered projects and KPIs, especially top and bottom-line business results.
4. Includes leading a digital function in a sizable organisation.
5. Must understand marketing and media.
6. Has consistently demonstrated success in delivering engaging digital marketing / social solutions and platforms.
7. Solid digital and social marketing expertise.
8. Ability to analyse, interpret and react to real time trends and data.
9. Proven track record in delivering digital marketing projects.
10. Has consistently demonstrated success in a number of challenging and diverse business situations.
11. Knowledge in digital CRM, web content management and / or data analysis.
12. Experience in Digital and CRM Journey Planning.
13. Experience in leading and managing cross functional teams.