Digital Campaign Specialist - Stellenbosch

WHO WE ARE

We are a young, fun, dynamic, and GROWING company full of opportunities with little to no corporate politics. Our mandate is to enlist intelligent, creative, and hard-working people who are prepared for a challenge and want to be part of building something EXTRAORDINARY.

THE OPPORTUNITY

We have an opportunity for a Digital Campaign Manager to join our Marketing team.

The Digital Campaign Manager is responsible for executing, implementing, and optimising digital marketing campaigns. The ideal candidate will have a solid understanding of current digital marketing trends and social media tools, with the ability to manage campaigns across various platforms. You will be a key digital all-rounder, handling all aspects of digital marketing across multiple channels.

Responsibilities

• Plan, execute, and optimise paid media campaigns across various platforms, with a focus on Meta Ads and TikTok Ads Manager.

• Monitor and analyse campaign performance metrics to ensure effectiveness and make data-driven decisions

• Drive engagement and social community growth

• Build brand engagement on social media platforms (including Facebook, Instagram, TikTok,).

• Research and identify innovative digital opportunities, develop tactical marketing initiatives, and set up test campaigns to assess their viability.

• Execute rapid deployment of online campaigns based on the needs of the business

• Segment audiences and understand customer buying behaviours and profiles.

• Stay current with all technical and content advances in Facebook and other online marketing channels

• Budget Management: Manage and optimize budget allocation to ensure maximum campaign performance.

• Ability to multitask and have a holistic 360 view of the marketing funnel across various Ad accounts

• Create, manage, maintain and execute the content calendar for all social media channels across all countries.

• Develop creative briefs and review creative for all social and digital channels.

• Collaborate with the web development team to manage and update company websites, ensuring content and visuals remain fresh and up-to-date.

• Measure and report the performance of all digital marketing campaigns, and assess against goals

• Develop positive, professional relationships with internal and external stakeholders.

• Develop and manage relationships with key partners and act as their primary point of contact.

• Drive new partnership growth opportunities with current and potential new digital partners across all our markets.

REQUIREMENTS

Essential

• Relevant qualification.

• Minimum of 3 years experience in Digital Marketing and Digital Campaign Management.

• Proven success working across Facebook, X, TikTok, Linkedin, Google marketing platforms.

• Experience in paid media platforms and tools with an emphasis on Meta and TikTok for Business.

• Skilled in identifying target audiences and creating digital campaigns that captivate, educate, and inspire action.

• Working with media partners/ publishers to run media campaigns

• Experience in building brand engagement on social media platforms

• Knowledge of web analytics tools (E.g., Google Analytics)

• Proficient in understanding and implementing various remarketing strategies effectively.

• Be up-to-date with the latest trends and best practices in online marketing and measurement.

Desirable

• Appropriate experience in QSR, FMCG, or retail environments.

• Experience on Google Workspace.
  

COMPETENCIES

• Creative with high attention to detail.

• Resilience and stress tolerance.

• Client centricity.

• Adaptability.

• Interpersonal skills.

• Drive and commitment.

• Problem-solving.

• Ability to multitask.

• Emotional intelligence.

• Self-management.

• Excellent written and verbal communication skills.

• Respond well to the agile and reactive needs of a QSR business.

• Team player - ability to work collaboratively in a fast-paced environment