Digital Campaign Manager

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About Shop2Shop
The ability to make a payment quickly and at a low cost is an underestimated bedrock of our economy in South Africa.

Payments are the financial lifeline of every business and individual.

We are on a mission to help entrepreneurs participate and prosper in the digital economy by solving their payment challenges.

When you join Shop2Shop, you join a team of people driven by a shared purpose for why we do what we do every day.

The experience of collaboration across teams will be unrivalled.

The feeling of belonging to a talented team of people will make this your last career stop.

You will find a stimulating and challenging smorgasbord of problems to solve with the aim of supporting entrepreneurs in South Africa.

About the Role

As a Digital Campaign Manager you will have extensive experience in setting up digital marketing campaigns that drive lead generation and customer acquisition.

You will be responsible for planning, executing, and optimising performance-based campaigns across various platforms to maximise ROI by monitoring KPIs such as CPA, CTR, and conversion rates.

Additionally, you will identify trends, implement campaigns aligned with organisational objectives, and continuously adjust strategies to improve campaign effectiveness.

Collaboration with the design and BI teams will be key in developing compelling content that supports your efforts.

Responsibilities

1. Identify and evaluate emerging media, trends, insights or technologies and recommend their application in paid media marketing campaigns.
2. Plan, create and manage campaigns across a variety of channels.
3. Measure, refine & report performance of all digital marketing campaigns against ROI goals.
4. Plan, execute and measure campaigns by testing creative and landing pages to optimize conversion.
5. Analyze campaign performance using analytics tools and provide actionable insights.
6. Provide regular campaign performance reports.
7. Create engaging, original content tailored to Shop2Shop's audiences and platforms.
8. Work closely with the marketing team to produce content for campaigns that align with brand and company visuals.
9. Develop and implement effective performance marketing strategies to meet business objectives.
10. Set, monitor and manage budgets to maximise the effectiveness of campaigns, including ROI and customer acquisition.
11. Actively participate in monthly KPI meetings and one-on-one sessions to track progress and align on performance goals.
12. Take part in bi-annual performance reviews with the Head of Department to evaluate achievements and identify areas for growth.
13. Complete all required training courses to continuously develop skills and stay updated with industry best practices.

Required Skills

1. Grade 12 or Equivalent (Essential)
2. Related Tertiary Qualification (Essential): A qualification in marketing, communication, or a related field.
3. 5+ Years in Digital Marketing or Performance Marketing (Essential): Demonstrated experience in managing paid media accounts and creating impactful digital content.
4. Understanding of paid media and social media tools (Essential): Proficient in Google Ads, Facebook Ads Manager, and analytics platforms (e.g., Google Analytics) and other social media management, analysis, and content scheduling tools.
5. Experience in Analysing Social Media Metrics: Ability to analyse data and use insights to inform strategies.
6. Knowledge of the informal market and target audience behaviour (Desirable)

Preferred Skills

1. Skill in understanding and translating briefs into effective paid media strategies.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales