Digital Campaign Manager

iLEAD et al
Pretoria
ZAR 300 000 - 600 000
Job description

Job types: Full-time, permanent

Job Description

  • Project manage a portfolio of around 30 to 40 (mix of small and larger clients) digital marketing clients
  • Develop, execute and roll out digital marketing strategies for clients
  • Plan and direct client digital marketing campaigns
  • Onboard new client accounts monthly
  • Source new client growth opportunities and own sales leads
  • Achieve sales, upsales and overall growth targets
  • Engage with clients on a daily basis
  • Deliver client performance reports and provide strategic feedback on campaigns and ensure client performance targets are achieved
  • Serves as the communications link between clients and the production teams
  • The DCM will be expected to attend regular sales meetings, account management meetings, and training sessions
  • This is a hybrid role where the person will work with the clients in totality – in other words, communication as well as production work
  • Agency Experience beneficial
The Digital Campaign Manager Must Have The Following Skills

  • Google Ads experience – all channels (search, display, video etc.)
  • Google Analytics experience and understanding.
  • SEO experience and good theoretical knowledge.
  • Able to easily work within WordPress and understand some default plugins (such as forms, SEO plugins)
  • Able to work within the HTML environment (for clients who still have HTML and PHP static sites)
  • Client facing.
  • Other Google platforms such as Search Console, Data Studio etc.
  • Consult with clients.
  • Analyse data and trends.
  • Keep up to date with industry trends
  • Facilitate communication and minimise misunderstandings.
  • Communicate with the client, whether by telephone call, email or any other form of communication.
  • Make the necessary efforts to prevent the client from cancelling their contracts with the Company.
  • Must proactively connect and communicate with clients.
  • Build good relationships with clients.
Personal Attributes

  • Excellent communicator
  • Fast learner who will be able to hit the ground running
  • Able to work unsupervised and function within a team
  • Enthusiastic and eager to learn
  • Grow a book of clients (new sales and upsales)
  • Identify opportunities to grow clients
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