Digital and Social Media Specialist

Introduction

Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) is a public not-for-profit institution that exhibits, collects, preserves, and researches contemporary art from Africa and its diaspora; conceives and hosts international exhibitions; develops supporting educational, discursive, and enrichment programmes; encourages intercultural understanding; and strives for access for all. The museum’s galleries feature rotating, temporary exhibitions with dedicated spaces for the permanent collection. The institution also includes the Centre for Art Education (CFAE), and the Atelier, a project space for emerging Cape Town-based artists.

Our Mission

At Zeitz MOCAA, we are committed to promoting artistic innovation, cultural exchange, and social dialogue. Through our exhibitions, programs, and initiatives, we aim to inspire creativity, foster critical thinking, and contribute to the cultural landscape of Africa and the world.

Job Summary

The Digital and Social Media Specialist will collaborate with the Head of Institutional Advancement and the Communications & Marketing Team to enhance Zeitz MOCAA’s digital presence. This role focuses on creating engaging content, managing social media, and driving digital communications to boost visibility and broaden engagement. Responsibilities include overseeing digital platforms like the museum’s website, social media channels, the Bloomberg Connects app, and newsletters, including platforms for supporting bodies like the American Friends of Zeitz MOCAA (AFOZM).

Key Responsibilities:

Content Creation and Management

• Develop engaging multimedia content for digital channels, including photography and videography of exhibitions and events
• Design digital assets like event invites, social media posts, and promotional materials
• Measure and benchmark social media performance to refine engagement strategies and develop targeted campaigns
• Manage paid social media ad campaigns, ensuring optimal performance
• Collaborate with Communications and Marketing Managers to align digital strategy with broader marketing goals

Social Media and Campaigns

• Oversee the creation, scheduling, and engagement of content across digital platforms
• Manage content placement and timing on platforms like the website and social media, using data insights to optimize strategies
• Manage the organisation's social media accounts and respond to inquiries and comments in a timely manner
• Implement and optimise campaigns across social media and digital channels
• Manage daily updates and interactions on digital platforms, ensuring timely and effective communication
• Analyse data and generate reports to track engagement and content performance
• Respond promptly to messages, media inquiries, and queries
• Monitor social media to maintain Zeitz MOCAA’s online presence and reputation, addressing feedback and inquiries efficiently

Collaborate and Support

• Participate in brainstorming sessions and contribute creative ideas for content development
• Support media events and public programming with digital coverage, including outside regular hours
• Plan and execute social media and digital activities for museum events, programs, and initiatives
• Assist the Communications Team with administrative tasks as needed
• Collaborate with Curatorial, Art Education, Institutional Advancement, and Events teams to develop content aligned with exhibitions, education, and museum activities
• Document Zeitz MOCAA events through photos and videos for digital platforms
• Manage and archive all digital content, including photography and video assets
• Coordinate with the broader communications team and external agencies as needed

What you will need to be successful in the role

• Tertiary education in a Design, Marketing, Communications, or related field
• Minimum of 3 years of relevant experience in digital with a portfolio of work which includes writing for brands and social media
• Proficiency in Adobe Creative Suite, Canva, and other multimedia editing tools
• Well-developed and proven written and verbal communication skills
• A love for the arts and creative field with an eye for detail
• Knowledge of social media analytics tools and best practices
• Video editing and photo editing skills to improve the standard of visuality of all outgoing museum assets
• Animation design to improve the standard of paid media assets for promotional purposes
• Graphic design and the technical prowess to conceptualise and create engaging visual content
• Ability to work independently and collaboratively in a fast-paced environment
• Creative thinker with a passion for storytelling and content creation
• Strong organizational skills and attention to detail
• Strong interpersonal skills, and ability to work well with others and within a team
• Ability to effectively multitask and coordinate a high level of activity under a variety of conditions and constraints and completion within deadlines
• Experience working with digital marketing tools such as: Google analytics, email marketing platforms, SEO tools, PPC platforms and content management systems (i.e. WordPress)

Person specification

The Digital and Social Media Specialist will play a key role in the organisation's efforts to raise awareness and engage with various audiences through digital and social media channels. This position offers an exciting opportunity to be part of a dynamic team and make a meaningful impact on the organisation's mission.

Zeitz MOCAA is an inclusive employer committed to diversity, equity, and welcoming candidates from historically disadvantaged backgrounds. The role offers a unique opportunity to contribute to the institution's mission of promoting African art and cultural dialogue.