Diesel Motor Mechanic - Aeroton Bakery

Job Location : Gauteng, Johannesburg

Deadline : March 04, 2025

Job Responsibilities

1. To deliver business, marketing and communication objectives via TTL campaigns that unlock revenue growth for Sorbet brand.
2. To deliver tactical and innovative campaigns that drive newness and attract new footfall to Sorbet.
3. To drive and support the annual promotional and communications calendar and ensure all campaigns are delivered and meet their objectives according to the Marketing operating plan.
4. To manage the alignment of all marketing elements to ensure it is delivered and aligned with the Brand identity (above the line: TV campaigns; below the line: in-store activations and promotional execution; online: social media platforms, website/online campaigns).
5. To manage the marketing budgets by ensuring all campaigns are implemented cost-effectively over the short and medium term.
6. To build positive relationships with internal (merchandise, stores, advertising agencies, and leadership teams) and external stakeholders (suppliers, online, production, etc.) in order to deliver marketing communications that meet customer expectations.
7. To maintain brand integrity and ensure the impact of all branding decisions are evaluated against the brand strategy.
8. To continuously monitor marketing trends and make recommendations to keep the brand relevant to consumer needs.
9. To measure and report back on promotion and marketing performance and recommend enhancements to deliver results.
10. To conceptualise, design, deliver, and implement marketing communications campaigns that meet business objectives and are aligned to the brand.

Minimum Requirements

Formal Qualification:

• Marketing Degree / Diploma

Experience:

• 3-5 years marketing management experience in a retail environment
• 2-3 years Brand Management
• 5 years Stakeholder Management
• 2-3 years in Digital Marketing

Knowledge:

• In-depth working knowledge of the media and advertising environment
• Understanding of fundamentals of product marketing and merchandise deliverables
• Knowledge of breadth of competitive awareness and understanding which drives significantly differentiated customer offerings

Skills:

• Strong strategic marketing skills
• Customer research and analysis skills
• Marketing and planning skills
• Strategic thinking
• Ability to lead and manage multiple projects simultaneously