Demand Manager

We Go Places! How about you?
Immediate Superior: Head of Customer Centricity
Location: Stellenbosch / Sandton
Function: Commerce
Sub Function: Customer Centricity
Type of Contract: Permanent
Reference Number: 117324

Closing Date: 19.09.2024

1. Purpose of the job
The purpose of the Demand Manager is to gauge market demand for the broad NewCo portfolio on both existing and proposed SKUs. Utilising available trade insights, big data analytics, macro economic trends and EPOS data – quantify material changes and forecast demand changes – which gets reported to various functions dependent on it for business planning (S&OP, Revenue Management, Supply Chain, Brand etc).

The Demand Manager is also responsible for portfolio management, which includes:

1. Control the introduction and exit of brands, packs and products into the South African market.
2. Execute global portfolio strategy at a regional level and translate high-level strategy to ground-level tactics and execution.
3. Manage write-offs and stock expiry nationally across the full value chain.

2. Key Responsibilities

Demand Forecasting
• Assist functions in the planning/evaluation of launching NPDs, new SKUs, and investments into various regions by forecasting demand for said actions given all available information sources.
• Be the central demand-side point of contact for demand forecasting collation, alignment, and conflict identification.
• Manage and run all demand-side forecasting processes, interventions, and meetings.
• Be the one source of truth across categories, assisting in prioritising categories or brands when necessary.
• Use detailed data, analytics, trends, and history to challenge forecasts to reflect the most accurate figures.

Investment Demand Impact
• Perform post-investment/launch demand impact reviews, including:
• Campaign effectiveness review.
• Promo review.
• Assets – Fridges placed demand impact review.
• Store/outlet elements/makeup impact on demand – Gondolas, Wine lists.
• Store execution impact on demand - A²QVP² levers review.

Portfolio Management
• Review the full Heineken Beverages portfolio:
• Provide insights on profitability and demand changes.
• Provide recommendations for SKU introductions and culling.
• Provide tactical recommendations on adapting global brand strategies to the South African market demand.
• Manage write-offs and stock expiry across the value chain.

3. Job Requirements

3.1 Education
• A 3-year Degree in finance, logistics, or data science.

3.2 Experience
• Minimum of 8 years’ experience (preferably 10) in an FMCG Data Management and analytical environment.
• Data Management and analytics.
• Commercial Analytics.
• Operations Management.
• Project Management.
• Revenue Management.
• Frontline Sales Operations.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd is committed to an organisational culture that recognises, appreciates, and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.