Customer Strategy & Planning Assistant Manager - Home Care
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.
CATEGORY/FUNCTION INTRODUCTION
Customer Development (CD) is what we call our Sales organization at Unilever. Customer Development works closely with our customers to pioneer new products, build categories, and best deploy best-in-class retail and shopper capabilities.
JOB PURPOSE
- Lead in Market Plan execution (Aligned to BU Strategy)
- Localises Category Growth Strategy
- Executes strategically aligned Commercial Plan in Market
- Decides Channel/Customer Prioritisation in Market and deploys Budget accordingly
- Leads Core Capabilities and objective customer engagement (Catman /Shopper / NRM)
- D4C/D4R: executes locally AND integrates Channel & Customer upstream into BU
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
- Category Growth Strategies: Localise (Develop and deploy) CGS at channel and customer level.
- Work closely with Brand, CMI, NRM, Shopper Marketing to build Customer sell-in.
- Define national innovation & launch plan to channels/customers.
- Tracking USG targets and investment to deliver BG strat by channel and customer.
- Own Pricing & Promo strategy.
- Deploy strategically aligned commercial plan in Market via CBD.
- Deploy launch plans to channels/customers to ensure strength of execution.
- Define channel / Customer Execution: (SoS, TDP).
- Deploy core capabilities required to win by Channel and Customer.
Experiences & Qualifications
- Minimum 2 years experience in Marketing or Sales in FMCG industry
- BComm degree (preferably in Marketing, Business Administration, Financial majors)
- Strong Excel skills.
- Demonstrated cross-functional team experience.
- Strong demonstrated insight & analytical skills
- Previous experience using Nielsen, PowerBI or customer platforms like Dunnhumby or PnP info hub would be very favourable.
Skills
- Innovation mindset
- Commerce channels execution
- Digital business models
- Commercial Strategy
- Business Acumen / NRM
- Category Growth Management
- Data-Driven Mindset
- Customer and Retailer Understanding
Leadership
- You are energized by delivering fantastic results. You are an example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Critical SOL (Standards of Leadership) Behaviors (Minimum vs Preference)
- PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner's mindset, using data and insight to make decisions.
- PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
- CONSUMER LOVE: Always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
- AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.