CRM Specialist

Job title: CRM Specialist

Job Location: Western Cape, Cape Town

Deadline: May 07, 2025

About the Role

1. As a CRM Specialist at KingMakers, you will play a pivotal role in executing and optimizing CRM campaigns, ensuring alignment with business objectives and customer needs. This role involves collaborating cross-functionally to develop effective customer journeys and targeting criteria to meet activation, retention, and reactivation targets.
2. You'll be responsible for crafting personalized cross-channel marketing strategies utilizing onsite, email, SMS, push messaging, and more to improve the customer experience and grow brand loyalty.
3. Retention Strategies: Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty.
4. Campaign Management: Manage the execution of CRM campaigns across various channels, ensuring that our messaging is relevant, timely, and resonates with our user base.
5. Data Analysis: Analyze customer behavior, preferences, and feedback to inform campaign strategies and optimize engagement efforts.
6. Segmentation: Develop and manage customer segmentation strategies to personalize messaging and experiences effectively.
7. Collaboration: Work closely with marketing, product, and customer service teams to ensure that our CRM initiatives align with overall business goals.
8. Performance Measurement: Track and report on CRM campaign performance, making necessary adjustments to strategies based on results.
9. Best Practices: Stay up-to-date with industry best practices and emerging trends in CRM and customer engagement.

In 6 months, you'll:

1. Have implemented new CRM campaigns that increase customer engagement and retention.
2. Developed a comprehensive understanding of our customer segments.
3. Established key metrics for measuring the success of CRM initiatives.
4. Collaborated effectively with cross-functional teams to integrate CRM strategies into broader marketing objectives.

Requirements

1. Minimum of 2 years of experience in CRM B2C, digital marketing, or a related field.
2. Proven experience with CRM platforms such as Salesforce, HubSpot, or similar for customer management, segmentation, and campaign automation.
3. Knowledge of marketing automation and customer engagement tools like Braze for personalized campaigns and communications.
4. Strong analytical skills, with the ability to interpret data and draw actionable insights.
5. Understanding of customer segmentation and targeting strategies to optimize marketing efforts.
6. Excellent communication skills for collaboration across teams and effective customer engagements.
7. Experience with email marketing platforms and campaign management tools.
8. Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Nice to Have:

1. Familiarity with Optimove, SQL, and Python.
2. Industry experience in Sportsbook and/or iGaming.
3. Experience in A/B testing and marketing campaign optimization.

This role is for someone who:

1. Has a customer-first mindset and is passionate about delivering exceptional experiences.
2. Is data-driven and analytically minded.
3. Is highly organized and able to manage multiple initiatives simultaneously.
4. Thinks creatively to solve problems and innovate.
5. Is a team player who collaborates effortlessly across departments.