CRM Quality Assurance Specialist (Salesforce Marketing Cloud)

CRM Quality Assurance Specialist (Salesforce Marketing Cloud)

VML Data South Africa

Department: Data & Analytics

Location: Cape Town, South Africa

Last Updated: 11/15/2024

Requisition ID: 7718

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

OVERVIEW

Our continued drive to expand and provide world-class services within the digital marketing arena has created the need for a Quality Assurance Specialist specializing in Salesforce Marketing Cloud (Email, Mobile, & Ad Studio) & Salesforce Personalization. The Salesforce Marketing Cloud Campaign Quality Assurer is responsible for ensuring the accuracy and effectiveness of marketing campaigns within the Salesforce platform.

RESPONSIBILITIES

Your duties as a CRM QA Specialist will include, but will not be limited to the following:

• Review and test all aspects of digital marketing campaigns, including emails, landing pages, segmentation, journey builder activities, etc., within the Salesforce Marketing Cloud & Personalisation platform.
• Ensure that all campaign elements, such as copy, layout, links, and forms, function correctly and meet the design specifications.
• Check that all campaigns are targeted correctly and that the segmentation rules have been applied accurately.
• Work closely with the marketing team to understand the campaign objectives and ensure that they are met.
• Identify potential issues or areas of improvement in campaigns and suggest solutions.
• Maintain a record of all tests and their results and provide regular reports to the marketing team.
• Stay up to date with the latest features and updates from Salesforce Marketing Cloud and apply this knowledge to the campaign quality assurance process.
• Assist in training other team members on how to use Salesforce Marketing Cloud effectively.
• Collaborate with cross-functional teams to ensure smooth execution of campaigns.
• Ensure compliance with industry practices and privacy laws.

REQUIREMENTS

• A minimum of 2 years Marketing Cloud application experience.
• Highly computer literate with:
• Salesforce Marketing Cloud Platform (Email, Mobile & Ads)
• Salesforce Personalisation
• MS Office 365
• HTML email coding
• CSS
• Scripting languages (Amp Script & Java)
• Jira & Confluence
• Litmus

Qualifications & Interpersonal skills

• Bachelor's degree in computer science, information technology, or a related field.
• Proven experience as a Salesforce specialist or similar role.
• Strong knowledge of Salesforce platform and its capabilities.
• Familiarity with marketing strategies and campaign management.
• Excellent problem-solving skills and attention to detail.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Salesforce Marketing Cloud certification is a plus.
• Experience working with a project management office.
• Experience in Automotive industry beneficial.
• Ability to work as part of a team to solve problems in varied, fast-paced environments.
• Willing and able to travel occasionally.

*Please note that our business is an equal opportunity employer and preference in appointment for the role will be in line with the EE strategy of our organisation.*

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At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives reflect our dedication to giving back and making a positive impact in our communities and beyond.