CRM Co-ordinator

Mukuru is on the lookout for an experienced and qualified CRM Coordinator to join our Customer Experience team in Cape Town.

In this exciting role, you will assist in driving customer retention strategies through customer centric touchpoint journeys, improve our efficiencies and reduce attrition in our business. This role will be reporting to the CRM & Direct Marketing Manager.

Duties and Responsibilities (Include but are not limited to):

• Work closely with the CRM & Direct Manager as well as the broader Customer Experience team mapping out direct marketing campaigns across all direct channels.
• Having sound knowledge of customer segmentation and how to apply this to a customer growth strategy.
• Manage the customer direct marketing calendar, as well as current campaigns.
• Design and implement quality assurance on all work.
• Formulate SMS copy.
• Establish campaigns and basic management thereof.
• Ensure communication is sent in-line with the direct marketing calendar.
• Assist with the setup and reporting of customer surveys.
• Identify gaps in the communications journey & work with stakeholders to create new campaigns.
• Report and analyze on various campaign objectives.
• Constantly liaise with the marketing team on outbound campaigns along with the briefing process.
• Ensure campaigns comply with current best practices and legal compliance.
• Ensure the highest accuracy and quality for all campaigns.
• Monitor competitor activity.
• Assist with ad hoc requests.

Key Requirements:

• Grade 12 or equivalent (Essential).
• Degree or relevant marketing qualification.
• Minimum of 1 year's experience in a CRM role.
• Experience working on or developing customer lifecycle programs.
• Experience with triggered communication and complex segmentation.
• Experience with CRM tools and content management systems.
• Advanced experience with MS Office.
• Strong understanding of data management and governance.
• Strong interpersonal skills and ability to work within cross-functional teams.
• Extremely detail-oriented, whilst being able to see the big picture and how pieces across the organization fit together.
• Must be agile and able to change direction quickly.

If you do not receive any response after two weeks, please consider your application unsuccessful.

NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS.