Creative Strategist

About Style ID Africa

We are a forward-thinking influencer marketing agency, redefining the digital landscape with innovative, performance-driven campaigns that span Africa and beyond. Harnessing the latest trends in social media, influencer marketing, and data analytics, we craft strategies that seamlessly connect brands to their audiences in an authentic and impactful way. Our approach blends creativity with precision, ensuring every campaign maximises engagement and drives measurable results. As we continue to expand our influence, we are seeking a passionate, driven Creative Strategist with expertise in influencer marketing to join our dynamic team and help us push the boundaries of what's possible, while growing our network and client base.

Job Overview

The Creative Strategist will play a crucial role in shaping and executing innovative strategies that drive the success of both new business proposals and existing client campaigns. You will craft impactful, trend-driven strategies that align with the latest digital, social, influencer, and consumer behavior trends, while ensuring consistency with the brand's industry positioning and key objectives. As a core member of our team, you will work closely with cross-functional departments to drive business growth, encompassing both new business strategies and current client strategies.

This role requires a deep understanding of the influencer landscape, a passion for creative problem-solving, and the ability to translate data and insights into actionable plans.

Key Responsibilities

Campaign Strategy Development: Design and execute comprehensive influencer marketing strategies tailored to specific client objectives, brand voice, and target audience.

Brand & Market Research: Conduct in-depth research and competitor analysis within different brand industries, define target audiences and identify opportunities, providing data-driven strategic recommendations.

KPIs & Measurement Frameworks: Establish key performance indicators (KPIs) based on industry standards and develop measurement frameworks for each strategy.

Concept Development: Lead the ideation and creation of innovative campaign concepts that align with client goals, brand identity, and audience interests. Collaborate with cross-functional teams to refine concepts, ensuring they are both creatively compelling and strategically sound, while staying ahead of industry trends and consumer preferences.

Influencer Selection: Identify and recommend influencers that align with campaign strategies and client proposals, ensuring their audience, content style, and values match the brand’s goals. Leverage data-driven insights to assess influencer performance, audience engagement, and relevance, making strategic suggestions that enhance campaign effectiveness and authenticity.

Content Recommendations: Provide relevant content references tailored to specific social media channels, ensuring alignment with client strategies and proposals. Curate and suggest engaging, platform-appropriate content formats that resonate with target audiences, while staying current with platform trends and best practices to maximise reach and engagement.

Trend Analysis & Insights: Stay ahead of industry trends and best practices in influencer marketing to develop innovative strategies.

Collaboration: Work closely with internal teams from New Business, Client Service, and Innovation & Marketing to align on strategies, ensure seamless execution, and drive cohesive, high-impact campaigns that meet client objectives and exceed expectations.

Presentations & Pitches (if required): Present strategies to clients, clearly articulating the creative and strategic vision, as well as the value proposition, to ensure alignment and buy-in on campaign direction and objectives.

Key Requirements

• Proven experience in creative strategy, influencer marketing and digital/social media marketing (understanding of African markets is a plus but not a requirement).
• Strong understanding of the influencer industry, social media platforms, different content formats and trends.
• Creative mindset with a passion for storytelling and brand development.
• Strong analytical and problem solving abilities with the skill to interpret data and generate actionable insights.
• Excellent project management skills and the ability to handle multiple projects at once.
• Familiarity with social media analytics and influencer marketing tools/platforms (e.g., Upfluence, AspireIQ, etc.).
• Experience with CRM tools and campaign management software.
• Proficient in Google Workspace and Microsoft Office Suite.
• Understanding of Canva and familiarity with design tools is a plus but not a requirement.
• Ability to excel in a fast-paced, dynamic environment and work collaboratively across teams.
• Exceptional communication skills, (with the confidence to present and pitch strategies effectively, while actively engaging with clients - if required.)
• Capable of analysing feedback and optimising strategies for continuous improvement.

Soft Skills

• The ability to think outside the box
• Highly organised in managing tasks
• Strong time management skills.
• Self-motivated with a proactive approach
• Keen attention to detail
• Adaptable and flexible
• Active listening skills

Qualifications / Experience Required

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 2 years experience in influencer marketing or a related role.
• Agency experience is required.