Corporate Brand Expert - Fixed Term Contract

Corporate Brand Expert - Fixed term contract

Johannesburg, South Africa

Job Reference: JR

Professional Areas: Communication

Function: Communications and Public Relations

Luis Dreyfus Company is a leading merchant and processor of agricultural goods. Our activities span the entire value chain from farm to fork, across a broad range of business lines. We leverage our global reach and extensive asset network to serve our customers and consumers around the world.

Structured as a matrix organization of six geographical regions and ten platforms, Louis Dreyfus Company is active in over countries and employs approximately 18,000 people globally.

Job Description

OVERALL PURPOSE: The Brand Manager will lead the strategic development, execution, and management of the LDC Brand Architecture and Expression project. This role is crucial in refining and expanding the current brand strategy to support the "One LDC" growth initiative, ensuring the brand identity is effectively applied across various entities and digital products.

YOUR MISSIONS:

1. Co-lead the refinement and expansion of the brand strategy to align with LDC's growth objectives.
2. Oversee brand audits, gap analyses, and competitor benchmarking to inform strategic decisions.
3. Develop and implement a comprehensive brand architecture that addresses the relationship between the LDC brand and its entities.
4. Establish clear guidelines for naming conventions, visual treatment, and brand localization.
5. Manage timelines, budgets, and resources to ensure project delivery.
6. Work closely with internal stakeholders and external agencies for successful implementation of the brand strategy.
7. Develop and conduct training sessions for internal teams on new brand guidelines.
8. Create a playbook with naming and design systems for consistency across all brand touchpoints.
9. Monitor the impact of the brand strategy on business objectives.
10. Oversee the development and execution of ongoing brand activation strategies.
11. Act as the brand champion within the organization, fostering a brand-centric culture.

YOUR PROFILE:

1. University degree in Marketing, Business, or a related field.
2. At least 10 years of relevant work experience in brand management or project management.
3. Experience with content creation and storytelling to communicate brand messages.
4. Experience managing brand strategies across different markets.
5. Expertise in digital marketing and social media strategy.
6. Strong analytical skills with experience in performance monitoring and data-driven decisions.
7. Proven ability to manage complex projects and tight deadlines.
8. Excellent communication, presentation, and leadership skills.
9. Demonstrated ability to innovate brand strategies in response to market changes.

Additional Information:

We provide a dynamic and stimulating environment, with outstanding career development opportunities.

Competitive salary and benefits, hybrid work available (not applicable to all roles), pension contributions, access to training and development, and concierge partnerships.

LDC is an equal opportunity employer committed to diversity, equity, and inclusion. We encourage people of all backgrounds to apply.

Sustainability: Sustainable value is at the heart of our purpose as a company.

We are passionate about creating fair and sustainable value for our business and stakeholders.