Copywriter Randburg, Gauteng

Are you an experienced Copywriter who regularly uses keyword research, industry data, and consumer insights to create attention-grabbing and persuasive creative concepts and copy?

You have a proven track record in ideation and crafting copy for through-the-line brand campaigns from start to finish, as well as hands-on digital and social media marketing expertise, and you have proofreading and editing skills.

If so, keep reading; you might just be interested in joining the AutoTrader team.

Minimum Criteria for the role

1. 5+ years as a copywriter (ideally for a medium-large brand or a creative agency)
2. Established track record in ideating concepts and crafting copy for multi-media campaigns
3. A robust portfolio that showcases multiple channels including, but not limited to, digital, out-of-home, public relations, social media, email marketing, and user interface copy.
4. Strong project management skills / proven experience in working with a greater creative team
5. Experience in keyword and content research
6. Strong proficiency in Keynote, Google Slides, Google Docs, etc.
7. You will be required to present your concepts in a compelling way to a creative forum
8. Ability to write well-structured briefs to partner agencies

Core areas of responsibility include, but are not limited to

1. Through-the-line Brand Campaigns
2. User Interface Copy
3. Direct Marketing
4. Social Media
5. Industry Reports

The ideal candidate must have a proven track record on the above.

Required Skills

1. Creativity: Ability to generate fresh, engaging, and innovative ideas for content and campaigns
2. Copywriting Expertise: Strong writing, editing, and proofreading skills with the ability to produce clear, persuasive, and original copy
3. Social Media Savvy: Experienced with social media platforms and best practices, including managing content calendars and social campaigns
4. Project Management: Organised and detail-oriented, able to manage multiple projects simultaneously and meet deadlines
5. Communication Skills: Excellent verbal and written communication skills, with the ability to collaborate effectively with team members and stakeholders
6. Analytical Skills: Ability to analyse and measure the effectiveness of content and campaigns, using insights to drive improvements

Special Requirements

1. Driver's license
2. Must be able to work flexible hours when required
3. You are based in Gauteng

Applications received without a portfolio will immediately be excluded.