Content Writer - Midrand

Dis-Chem Pharmacies has an opportunity available for an Online Content Writer at our Head Office in Midrand. They will be required to generate written digital content for the Dis-Chem website, app, and social media platforms. Develop articles that provide information and showcase the products or services. Deliver consistent and on-brand messaging as well as set editorial style and tone.

Minimum Requirements:

• Grade 12 / Matric
• Bachelor’s degree in Marketing, Journalism, English or related field
• Minimum of 2 – 3 years’ experience as a copywriter or related role

Advantageous:

• Minimum 1 -2 years agency or corporate environment, with a specific focus on content creation

Duties and Responsibilities:

Content Development:

• Develop and write Beauty content for blogs, articles, social media, the website, and app.
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
• Monitor and analyse the performance of key performance indicators (KPIs) to offer suggestions for improvement.
• Organise writing schedules to complete drafts of content or finished projects within deadlines.
• Utilize industry best practices and familiarity with Dis-Chem to inspire ideas and content.
• Follow the content calendar.
• Collaborate with the content team to ensure timely delivery of materials.
• Work with colleagues and internal partners to develop, source, and re-work content.
• Work independently and consistently meets deadlines.
• Identify customers’ needs and recommend new content to address gaps in the company's current content.

Stakeholder Partnership:

• Brainstorm concepts with the content and category team to generate new ideas and strategies for effective content.
• Collaborate closely with the content marketing manager and suppliers to write content according to a Dis-Chem editorial style.

Research & Administration:

• Use search engine optimization (SEO) strategies to maximize the online visibility of the website in search results.
• Research and write long-form content on various relevant topics.
• Ensure keyword usage complies with the overall keyword strategy of the website.

General:

• Adhere to Dis-Chem policies and procedures and standard operating procedures.
• Adhere to health and safety rules and regulations.

Competencies:

Essential:

• Identifies, collects, and organizes data for analysis and decision-making. Finds solutions to potential issues as well as knowing when to escalate the problem and what level to escalate it to.
• Updates website to reflect changes to services. Ensures products and services comply with customer requirements. Develops customer satisfaction surveys, analyses results, and makes necessary improvements.
• Diligently attends to details and pursues quality in accomplishing tasks. Demonstrates an underlying drive to ensure that quality is not compromised.
• Grasps the meaning of information written in English. Conveys ideas and facts in writing using language the reader will best understand.
• Takes personal responsibility for the quality and timeliness of work, and achieves results with little oversight.
• Proficient in Microsoft Office – Word, Excel, PowerPoint, Outlook. SEO and Beauty industry knowledge.

Advantage:

• Content management system and any other digital marketing platforms like Magento, Klevu.

Special conditions of employment:

• Open plan work space.
• Must be able to travel when necessary.
• South African citizen.
• MIE, clear criminal and credit.
• Driver’s license and own reliable transport.

Remuneration and benefits:

• Market-related salary.
• Medical aid.
• Provident fund.
• Staff account.

ONLY SUCCESSFUL APPLICANTS WILL BE CONTACTED. IF YOU HAVEN'T BEEN CONTACTED WITHIN TWO WEEKS AFTER THE CLOSING DATE, CONSIDER YOUR APPLICATION AS UNSUCCESSFUL.

Dis-Chem Pharmacies is an equal opportunity employer. Dis-Chem’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process aligned to Dis-Chem’s Employment Equity & Transformation Strategy. Dis-Chem actively supports the recruitment of People with Disabilities.