Content Writer

The Content Writer is responsible for creating compelling and engaging content for both traditional communications channels and digital marketing platforms. This role requires a versatile writer who can effectively convey the company's message across various mediums, ensuring consistency and alignment with brand guidelines.

Traditional Communications

• Write press releases, articles, and newsletters for print and online publications.
• Develop content for corporate communications, including internal memos, speeches, and reports.
• Craft clear and persuasive copy for brochures, flyers, and other marketing collateral.
• Collaborate with the PR team to develop media kits and other press materials.
• Ensure all traditional communication materials are aligned with the company's tone and style.

Digital Marketing Content Creation

• Create high-quality content for the company’s website, blog, and social media platforms.
• Develop and implement content strategies that drive traffic and engagement.
• Write SEO-optimized articles, product descriptions, and landing page copy.
• Collaborate with the marketing team to create email marketing campaigns, including newsletters and promotional emails.
• Generate creative content ideas to support digital marketing campaigns.
• Monitor and analyse the performance of digital content and adjust strategies as needed.

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• 3+ years of experience in content writing for both traditional and digital platforms.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO principles and best practices.
• Proficiency in content management systems (CMS) and familiarity with HTML/CSS is a plus.
• Experience with social media platforms and content strategies.
• Ability to adapt writing style to different audiences and mediums.
• Strong research skills and attention to detail.
• Excellent organizational and time-management skills.
• Experience within the financial services industry would be advantageous.

• Experience with graphic design tools (e.g., Adobe Creative Suite) to create visually appealing content.
• Familiarity with video content creation and editing.
• Understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
• Knowledge of content marketing and inbound marketing strategies.

• Writing Skills: Outstanding ability to write clear, engaging, and grammatically correct content in English.
• Versatility: Proficiency in creating content for a variety of formats and platforms.
• SEO Knowledge: Understanding of how to optimize content for search engines to improve visibility.
• Creativity: Ability to generate innovative ideas and approaches for content creation.
• Attention to Detail: Meticulous approach to editing and ensuring content accuracy.
• Analytical Skills: Ability to analyse content performance metrics and refine strategies accordingly.
• Collaboration: Strong interpersonal skills to work effectively with various teams within marketing as well as investments and amongst key business stakeholders.