Communications Specialist

Job title: Communications Specialist

Job Location: Western Cape, Cape Town

Deadline: March 08, 2025

Overall purpose of the job – communications:

1. Influence stakeholder behaviour in support of the brand vision and business priorities through effective and timely external communications and reputation management to build trust and credibility.
2. Ensure that perception of thought leadership and good corporate citizenship is maintained through positive PR - change behaviour, attitudes and opinions.
3. Craft, design and execute regional communications plans aligned to marketing for the respective regions.
4. The incumbent will source and distribute good news stories, new products, suburb and/or market specific information, general communications and alerts via various mediums to customers, the media and other interested parties.
5. Develop and distribute communication material via appropriate platforms – email, social, SMS, digital creation (experience with CANVA advantageous) etc.

Main duties:

1. Coordinate all above and below the line marketing and communications activities in locations of responsibility, ensuring share of voice in the regions.
2. In alignment with the national marketing and communications strategy, plan and implement promotional campaigns.
3. Ensure regular reporting on success of regional communications activities.
4. Ensure a consistent brand experience at all touchpoints.
5. Manage and work closely with PR agency to increase share of voice, reporting, best practices and insights.
6. Build on media relations.
7. Media monitoring.
8. Collaborate with the business on PR and marketing regional specific plans.
9. Assist with crisis communication planning to ensure timely and effective responses to potential issues.
10. Investigate appropriate communication platforms utilised by communities, cities or on a national basis for distribution of communications.
11. Identify suburb specific communication tools and partner with community leaders to utilise tools to communicate key messages that ultimately drives customer awareness of the brand, our activities and capabilities.
12. Segment customer base to appropriately define target audiences for optimal relevance of communication.
13. Grow awareness, liking and consideration for the Fidelity brand in the region through consistent messaging, relevant positioning and positive communications initiatives.
14. Formulate communications policies that aid in representing the organisation to customers and stakeholders.
15. Manage, distribute and analyse customer satisfaction surveys.
16. Take on additional communication projects as required.
17. Compile relevant and accurate internal communications.
18. Develop, deliver and manage regular social media and WhatsApp collateral to grow both brand awareness and brand positioning.

Minimum qualification and experience:

1. B-degree in Communications – minimum criteria.
2. Minimum 7 years as a corporate Communications Specialist.
3. Agency experience advantageous.
4. Media / Advertising / Branding jobs.