Chief Marketing Officer

Job Description: Chief Marketing Officer (CMO), GVW Group

Summary of the Role: The Chief Marketing Officer (CMO) will lead the strategic direction of marketing and branding across a diverse group of companies, ensuring alignment with the overarching business strategies of each entity. The CMO will collaborate closely with the executive leadership teams of each company, fostering synergy across marketing functions to maximize impact and efficiency.

This visionary, results-driven leader will also work closely with the group's leadership team.

Team structure: The GVW Marketing team's purpose is to serve all companies within the group. This growing team is structured into centralized disciplines providing marketing services to all companies within the group, while working closely with marketing managers within the separate companies to ensure their individual marketing needs are met.

Desired outcomes:

1. Strategic Alignment and Growth: Development and execution of cohesive marketing strategies that align with the group's overarching business objectives and drive sustainable growth across all companies.
2. Sales and Marketing Synergy: Effective collaboration with sales teams, resulting in improved lead generation, higher conversion rates, and measurable contributions to revenue growth.
3. Brand Excellence: Strong, differentiated, and well-managed brand identities that enhance market positioning, reputation, and customer loyalty.
4. Customer and Market Insights: Utilization of comprehensive market research and customer analytics to inform strategic decisions, improve customer experience, and identify growth opportunities.
5. High-Performing Marketing Team: A motivated, innovative, and efficient marketing team equipped with the skills and tools to execute impactful campaigns and adapt to a dynamic business environment.

Key Responsibilities:

1. Strategic Leadership: Develop and oversee the implementation of marketing and branding strategies tailored to each company within the group. Ensure alignment of marketing strategies with the group's overarching business objectives and growth plans. Identify and leverage synergies across the companies to optimize marketing resources and achieve cost efficiencies.
2. Stakeholder Collaboration: Act as a key advisor to the group's executive leadership on marketing trends, opportunities, and risks. Collaborate across various departments to ensure relevant, accurate, and consistent messaging internally and externally to fuel business growth. Develop strong partnerships with internal and external stakeholders, including agencies, media partners, and industry bodies.
3. Sales Enablement: Develop and implement strategies to align marketing initiatives with sales objectives, ensuring seamless collaboration between teams. Create and provide sales teams with impactful tools, content, and resources to improve lead generation and conversion rates. Measure and optimize the effectiveness of sales enablement initiatives to drive revenue growth and customer acquisition.
4. Market Research: Advise on market research activities to identify trends, customer preferences, and competitive dynamics. Analyze market data to inform strategic decisions and identify growth opportunities for each company within the group. Oversee the development and implementation of research methodologies, tools, and partnerships to gather actionable insights. Translate research findings into clear recommendations and strategies for marketing and product development.
5. Brand Management: Define and maintain the brand architecture for the group and its subsidiaries, ensuring consistency and differentiation in the marketplace. Shape the development and execution of comprehensive brand strategies to enhance market positioning and brand equity. Monitor and manage brand reputation and visibility, responding proactively to challenges and opportunities.
6. Marketing Operations: Lead the planning, budgeting, resource allocation, and execution of marketing campaigns across multiple channels, including digital, traditional media, and experiential platforms. Monitor KPIs to measure the effectiveness of marketing initiatives, ensuring data-driven decision-making. Implement and maintain processes and tools to enhance collaboration, efficiency, and engagement.
7. Customer Experience and Engagement: Drive customer-centric strategies to deepen engagement, retention, and loyalty across various touchpoints. Utilize data analytics and market research to understand customer behavior, preferences, and trends. Collaborate with sales and product teams to ensure seamless alignment between marketing efforts and customer needs.
8. Team Leadership and Development: Build, mentor, and lead a high-performing marketing team across the group, fostering a culture of collaboration and innovation. Identify skills gaps and provide training and development opportunities for team members.

Required Experience and Qualifications:

1. Education: Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred). Relevant certifications in digital marketing, brand management, or related areas are a plus.
2. Experience: Minimum of 10-15 years of progressive leadership experience, with at least 5 years in a managerial role. Strong business acumen, with a proven track record of working in a multi-company or multi-brand environment. Extensive experience in B2B and product marketing. Previous experience working within an industrial environment is advantageous. Demonstrated ability to lead diverse teams. Experience working collaboratively with a broad range of stakeholders. Change management within a transforming business environment.
3. Skills: Exceptional strategic thinking and problem-solving abilities. Process-driven approach to implementation and continuous improvement. Strong communication skills, with the ability to influence at all levels of the organization. Proficiency in leveraging data analytics technology to drive decision-making. High emotional intelligence, adaptability, and a collaborative leadership style.