Career Opportunities: HEAD: INTEGRATED MARKETING (12583)

Requisition ID 12583 - Posted - Corporate Affairs & Marketing - Marketing: Corp Marketing - GP - Auckland Park

REPORT LINE: GROUP EXECUTIVE: CORPORATE AFFAIRS & MARKETING

DIVISION: CORPORATE AFFAIRS AND MARKETING

SCALE CODE: 125

POSITION ID: 60020625

The Head: Integrated Marketing is responsible for the overall leadership in and implementation of revenue generation through the provision of efficient and effective brand marketing programs. The Head: Integrated Marketing will drive awareness, acquisition, and retention through the launch of multifunctional go-to brand marketing strategies for promotion of the brand/business within the respective markets.

KEY ACCOUNTABILITIES

DEVELOPMENT AND IMPLEMENTATION OF STRATEGY

• Develop and implement the Corporate Affairs & Marketing strategy, in collaboration with Head of Marketing: Channels & Platforms.
• Develop annual Integrated Marketing strategy for the business unit.
• Lead the effective execution of key elements of the marketing strategy while simultaneously providing guidelines, tools, templates, and role delegation for elements to be executed in the plans.
• Lead the Trade Marketing and Brand Experience teams in the creation and execution of revenue-generating campaigns, events, and experiences.
• Lead the Creative teams in the development of creative concepts, designs, illustrations, and content for various media including audio-visual material to support brand and sales teams.
• Oversee the marketing planning process including defining target consumers and the development of marketing mix and strategies on consumer brand-interaction to encourage increased purchase.
• Provide strategic direction to the marketing team in terms of defining objectives, strategy, and development of business models to be implemented within the unit.
• Cascade Corporate Affairs and Marketing strategy to Departments within the marketing unit.
• Lead the effective execution of key elements of the marketing plan through the refinement of brand messages, creative designs, leading go-to-market planning, and driving cross-functional collaboration within the business unit between Insights, Brand, Digital, Social, and CRM.
• Develop all consumer-facing communication approaches for the brand and serve as the primary marketing point of contact with external business partners, enabling strong, collaborative working relationships.
• Review and report on the achievement of business units’ objectives.

BUSINESS OPERATIONAL EFFICIENCY

• Establish the SABC’s brand building strategies across all channels.
• Lead the research team in the development of specific research plans to include consumer insights, consumer segmentation, competitive intelligence, and industry trends impacting the SABC brands.
• Develop creative and innovative marketing strategies that leverage offline and online mediums/channels in facilitating effective brand marketing programs and messages.
• In collaboration with Sales, manage the forecast and revenue delivery for the SABC’s brands through monitoring performance and availing transparent weekly/monthly/annual reporting.
• Create strategic messaging for key segments of the SABC.
• Develop, review, and implement the social/digital media strategy.
• Position the SABC as a market leader in the development, deployment, and enhancement of brand strategies across website, digital, social media, email campaigns, and SEO/SEM.
• Build consumer confidence in the SABC and thereby enhance investor confidence.
• Conduct benchmarks on best practices and management of information sources.
• Ensure that the operational budget is managed to prevent wasteful expenditure.
• Oversee Divisional and provincial operational expenditure against the approved budget and introduce corrective measures to ensure financial discipline and accountability.
• Set guidelines on optimal fund distribution/allocation in accordance with the organisational budget constraints and strategic/operational requirements.

GOVERNANCE RISK AND COMPLIANCE

• Ensure information credibility.
• Underpin all communications with credibility and loyalty.
• Perform root cause analysis and synthesize all information to produce a positive outcome.
• Conduct benchmarks on best practices and management of information sources.
• Ensure that the operational budget is managed to prevent wasteful expenditure.
• Oversee departmental operational expenditure against the approved budget and introduce corrective measures to ensure financial discipline and accountability.
• Set guidelines on optimal fund distribution/allocation in accordance with the organisational budget constraints and strategic/operational requirements.
• Develop and review internal control measures to ensure good governance.
• Oversee the management of special communication risks to protect organisational integrity, create value, prevent financial loss, and ensure compliance with applicable policies and legislation.
• Develop, review, and implement policies and good governance to address gaps and promote accountability.
• Monitor compliance in line with the OHS Act.
• Review and implement Risk Management Plan in line with the organizational Risk Framework.
• Monitor execution of internal risk audits results per checklist to identify and address gaps.
• Engage in complex networking strategies with a diverse population of customers and stakeholders.

STAKEHOLDER MANAGEMENT

• Build strong relationships with creative, digital, advertising, research, and activation agencies.
• Create and maintain communication channels between Corporate marketing and all SABC marketing units.
• Position the SABC as the preferred partner in building a positive corporate image in South Africa.

LEADERSHIP AND PEOPLE MANAGEMENT

• Provide direction on the retention and attraction of staff.
• Ensure adequate staffing for workload, succession planning, and effective leadership.
• Effective briefing and communication with department staff.
• Contract and manage Performance Management System in accordance with organizational policy and procedures within the unit.
• Manage all information sources and create good relationships with key business decision-makers.
• Career Development Plans (CDP) for all staff members.

FINANCIAL MANAGEMENT

• Oversee departmental operational expenditure against the approved budget and introduce corrective measures to ensure financial discipline and accountability.
• Ensure that the operational budget is managed to prevent wasteful expenditure.
• Set guidelines on optimal fund distribution/allocation in accordance with the organisational budget constraints and strategic/operational requirements.

QUALIFICATIONS AND EXPERIENCE:

• Honours Degree in Marketing/Brand/Digital or equivalent qualification (NQF8).
• Broadcasting/FMCG and additional languages – South African and/or other African languages will be an advantage.
• 10 years’ experience in marketing, of which 5 years should be at Middle Management Level.

KNOWLEDGE:

• Strategic management.
• Demand generation marketing tactics and strategies.
• Digital marketing tactics inclusive of display advertising, SEM/SEO, social media, and email.
• Ability to enable data-driven decisions.
• Working with ROI and metric-driven models.
• Proficiency in CRM systems and databases.
• Budget management.
• PPPFA and PFMA.
• Management information systems.
• Management reporting.
• Understanding of applicable legislative frameworks and regulations.