Brand & Marketing Manager

Optimisation, Innovation and Excellence are the three words which most immediately characterise RULA Bulk Materials Handling (Pty) Ltd. We are an intensely entrepreneurially driven organisation. Established in South Africa since 1970 and locally owned since 2001, we have become a major player in the bulk materials handling sector for both pneumatic and mechanical solutions. RULA Bulk Materials Handling (Pty) Ltd offers turnkey bulk materials handling solutions from concept design to commissioning and hand over. The cornerstones of our business are Projects, Professional Services, and In-house Products. We are a turnkey bulk materials handling project specialist. We develop projects for our clients from concept stage through to commissioning, and beyond to operation and maintenance. We embrace difficult challenges and strive to find solutions where others flounder. We rely on the diverse skill-set of our people to achieve our clients’ goals. Our in-house skills include all engineering disciplines and project resources. Our competitive advantage lies in our wide in-house scope, meaning minimal reliance on subcontractors, quick response times, and effective feedback on our designs.

The Role

Key Responsibilities

You will be responsible for:

• Social Media Management:
• Develop, implement, and manage social media strategies for platforms like Facebook and LinkedIn.
• Oversee personal LinkedIn accounts of key team members to align with the company’s brand.
• Gather, edit, and create information to be published which attracts readers and targets audience interest, encouraging individuals to send enquiries of related products published.
• Regular and timely publishing of Rula activities to boost Rula’s image as a dynamic entity.
• Identify potential client decision-makers and promote Rula’s products and services offered as a superior service to other providers.
• Identify and explore various tender opportunities, sharing relevant industry tender information and key contact persons of tenders.
• Content Creation:
• Engage with development engineers and project managers on developments in technology, products, and projects.
• Gather information and create a platform or tool where marketing material can be stored and worked on to increase the quality of info which needs to be published.
• Design marketing materials (brochures, flyers, branded items) for various company events.
• Write compelling content for the company’s website, social media posts, email campaigns, and internal communications.
• Create a system to ignore and illuminate irrelevant enquiries and respond timely to relevant enquiries.
• Website Management:
• Manage and maintain the company’s website, ensuring it is up-to-date, user-friendly, and optimized for SEO.
• Advise and execute on website design and development improvements.
• Brand Management:
• Lead the development and implementation of a brand refresh strategy, ensuring consistency across all marketing channels.
• Design and maintain brand guidelines.
• Internal Communications:
• Create design templates and materials for internal communications, including newsletters, memos, and event communications.
• Create a tool to ensure the latest technological and innovative information including projects and their statuses, within the industry is gathered and regularly shared internally.
• Event & Campaign Management:
• Plan and execute marketing campaigns for industry events and other key initiatives.
• Manage the production of branded merchandise and marketing collateral.
• Technical & Strategic Input:
• Provide recommendations on necessary software, tools, and equipment for efficient marketing operations.
• Set up the marketing department, including structuring processes, choosing platforms, and developing marketing strategies.

Ideal Profile

• You have at least 5 years experience ideally in Brand Marketing / Brand Manager ideally with exposure to both B2B and B2C environments.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and website management (e.g., WordPress, SEO tools).
• Strong copywriting and content creation skills for both digital and print formats.
• Demonstrated experience managing social media platforms and campaigns.
• Experience with brand management and refreshes.
• Ability to work independently, take initiative, and lead projects from concept to completion.
• Excellent organizational and time-management skills, with the ability to juggle multiple projects and deadlines.
• You are highly goal driven and work well in fast-paced environments.
• You enjoy finding creative solutions to problems.
• You are adaptable and thrive in changing environments.

What's on Offer?

• Opportunity to make a positive impact
• Opportunity within a company with a solid track record of performance