Brand Manager (12m FTC)

Yum! is the world’s largest restaurant company with nearly 43,000 restaurants in more than 140 countries and territories. The company’s restaurant brands, KFC, Pizza Hut and Taco Bell, are the global leaders of the chicken, pizza and Mexican-style food categories.

Our excellent standards of customer service and quality products can only be delivered through the dedication and care of our teams. It's our people that make our business great! We always need people who can help to grow our business and people who can deliver the best service and products that our customers demand.

Job Purpose

You will work closely with the Head of Marketing to develop and implement the Pizza Hut marketing strategies, marketing calendar and aggregator strategies with the specific responsibility for delivering approved sales and profit targets on a daily basis through your passion to leverage data!

Job Functions

BUSINESS ACUMEN AND FUNCTIONAL SKILLS:

1. Lead, develop and manage an accelerated NPD pipeline to achieve business growth and brand health objectives.
2. Partnering with the FIT team in developing a food pipeline for the future that is on strategy, centered around customer needs and emerging trends.
3. Development, implementation and analysis of marketing strategies, budgets, programmes, new product development and calendar management and achieving full alignment with Franchisee partners on food aggregator and own channel strategies.
4. Understanding of the Delivery business/channel is essential.
5. Identify opportunities to grow brand through new CUOs and value propositions to drive increased ticket value and/or number of transactions across channels.
6. Consult and liaise with field operations (and other Departments) to enable effective execution and maximisation of marketing/sales programs.
7. Manage and approve all associated market research projects and maintain an overall research program that encompasses advertising research, market potential, consumer attitudes, competitor information, etc.
8. Key day-to-day relationship-builder with our franchise partners, building increased credibility, sharing best practices, and ultimately driving the business forward in a consistent manner.
9. Track campaign performance on sales and consumer feedback. Review sales calendar and share insights weekly with the team.
10. Ability to influence change and shape transformational business strategy.
11. Stay updated with digital & ecommerce trends, share learnings ideas with broader teams.
12. Best-in-class digital experience and knowledge.
13. Assist with all other duties as required.

ABILITIES:

In addition to exhibiting significant future stretch, the role holder will display the following abilities:

1. A desire to commit to and deliver results.
2. A passion for continuous improvement - Exceptional project management, influencing and communications skills.
3. The ability to review and identify issues and opportunities in business processes and systems.
4. The capability to develop and articulate reliable plans and link them to functional and business financial plans.
5. The ability to build an environment where the organization and its people learn naturally from experiences and look for ways to apply their learning to benefit the organization.
6. The perspective to pivot and pull levers if data analysis conveys that marketing and communications are not driving transaction growth.
7. An understanding of the impact of strategic and operational decisions on profitable business growth.
8. Great organizational skills, with excellent planning and time management skills.

Knowledge & Skill Required

EXPERIENCE:

1. Marketing background/qualification essential.
2. The candidate should exhibit a strong interest in food as a category and have past experience in the FMCG/Retail/Food Franchising industry.
3. Minimum of 3 years’ experience in a brand management role/similar.
4. Previous brand marketing experience within franchising an advantage.
5. Experience working with food aggregator teams.
6. Demonstrated experience on developing and implementing menu pipelines, brand promotional calendars and strategies.
7. Should have a deep passion for marketing and have demonstrated in past roles the ability to deploy marketing to build the brand and grow sales.
8. Customer Obsessed with Performance Driven and Digital First mindset.
9. A Change Agent who is Emotionally Intelligent.

Skills:

1. Excellent project management.
2. Sound analytical skills.
3. Organized, with the ability to prioritize time-sensitive assignments.
4. Sense of urgency and bias for action.
5. Excellent interpersonal and communication skills (must be able to articulate clearly and concisely in written and oral form).
6. High work ethic.
7. Strong relationship building skills.
8. Ability to work as part of a team, influence and persuade key stakeholders.
9. Cultural sensitivity as working across several boundaries.